What do strategic responses achieve?

Abstract

This study purposed to investigate the effect of strategic responses on performance. The study adopted a descriptive research design. The target population for the study was 3834 employees drawn from four telecommunication firms in Kenya. Proportionate stratified random sampling was used to select the sample size of 385 respondents. The study findings indicated that (i) research and development, technology advancement, and strategic training all had a significant positive effect on firm performance; (ii) technology advancement was found to be a major determinant in the variation of performance of the telecommunication firms. Operational restructuring strategy, however, was found to have a negative effect on performance. The study finally concluded that technological advancement, research and development, and employee strategic training are strategic responses that telecommunication firms should invest into better performance.

The Role of Technology in Employee Training and Development: A Systematic Review of Recent Advances and Future Directions

“…Training employees to use new technologies is crucial for organizational success, as highlighted by research emphasizing the positive effects of strategic training on employee performance and innovation (Oketch & Muathe, 2022). Additionally, the integration of technology training has been shown to improve employees' acceptance and readiness for using mandated technology systems (Marler et al, 2006).…”

“…In the context of employee training, the application of technology can face several limitations. One key limitation is the need for employees to be well-trained to effectively utilize new technologies for innovation and productivity (Oketch & Muathe, 2022). Additionally, the trap of path dependency can hinder the optimal utilization of firm-specific technological knowledge, emphasizing the importance of continuous training for R&D employees to enhance productivity (Kim & Lee, 2021).…”

An Investigation of Digital Capabilities and Performance of Telecommunication Companies in Kenya

“…A study by Oketch and Muathe (2022) also noted that most of the telecommunication companies in Kenya were constantly downsizing their operations and reducing the number of employees as a way of saving costs, amid decline in revenues and profitability. Ngugi and Murugi (2022) on the other hand reported that despite the promising future in the Kenyan telecommunication industry, the sector was crippled with reduced customer satisfaction, poor market coverage and increased operational costs.…”

Management Information Systems Capabilities and Performance of Ship Building Industry in Kenya

“…MIS capabilities in the manufacturing industry in Kenya have largely contributed to improved productivity and profitability of firms when integrated in daily operations (Oketch & Muathe, 2022). According to Owino & Waema (2020), Kenya's high speed internet connection together with the availability of information technology devices like the mobile phones have facilitated the quick adoption of technology in running businesses which has expanded the market reach and at the same time improved on productivity and profitability of businesses.…”