What do Project GLOBE's cultural dimensions reflect? An empirical perspective

Minkov, Michael; Blagoev, Vesselin

doi:10.1080/13602381.2010.496292

Cited by 49 publications

(43 citation statements)

References 13 publications

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“…The GLOBE research has provoked an extensive debate in the literature, but I have seen few applications relevant for practical use by cross-cultural practitioners (Hofstede, 2010). Minkov and Blagoev (2011) have tried to validate each of GLOBE's 18 dimensions by testing their nomological networks (correlation patterns with variables from other sources). The largest number of GLOBE's mutually correlated dimensions can be considered useful as facets of Hofstede's Individualism/Collectivism; some have enriched insights into Hofstede's Power Distance dimension, and GLOBE's Assertiveness "should be" provides some new elements.…”

Section: Other Applications Of the Dimensional Paradigmmentioning

confidence: 99%

Dimensionalizing Cultures: The Hofstede Model in Context

Hofstede¹

2011

Online Readings in Psychology and Culture

4,151

3,610

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Section: Other Applications Of the Dimensional Paradigmmentioning

confidence: 99%

Dimensionalizing Cultures: The Hofstede Model in Context

Hofstede¹

2011

Online Readings in Psychology and Culture

4,151

3,610

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“…However, the notion of norms is considered as the expectation related to the culture that one how to behave in a specific situation. Many researchers utilized this approach to measure the responses of the individuals to understand the diversity of any culture in terms of explaining the cultural variability (Minkov and Blagoev, 2012). Therefore, GLOBE dimensions are highly useful in different disciplines and its utilization in the sphere of advertising to explain cultural influences on the effects of advertising on the intention remains a minimal issue in the previous literature.…”

Section: Review Of Literaturementioning

confidence: 99%

“…Secondly, there are few limitations of the current study, there is need to have cultural explanation of the relationship between the advertising appeal as it is mentioned in the literature (e.g Minkov andBlagoev, 2012, Terlutter et al, 2006) that the cultural dimensions proposed in the GLOBE project enhance the scope of the determining the cultural aspects of the advertising effects on the individuals. Diehl et al, (2014) suggests that these dimensions are useful to understand the process of the individual's perception towards the adoption of the certain intention so it is quite interesting to determine the cultural influence in the dynamic link of the advertising with the intention, but it is not the predictor of the actual behavior of the (TPB).…”

Section: Limitations and Future Directionsmentioning

confidence: 99%

Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm

Raza¹,

Bakar²,

Mohamad³

2018

JBRMR

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Studies IntroductionStudies have indicated that not only attitude predict the behavioral intention, in fact, recent studies based on planned behavioral intention framework have outlined many antecedents of behavioral intention (Kenney and Khanfar, 2009). Therefore, scholar such as Walden (2012) has called more studies to identify the underlying attitude process variables linking advertising appeal and behavioral outcomes in advertising. To date, the direct and indirect effect of attitude on behavioral intention remains lacking in term of empirical evidence in advertising studies. In fact, previous studies assume that attitude is directly link to advertising appeal and the behavioral intention specifically in the attitude towards advertising brand or product (Zarantonello and Schmitt, 2010). The recent direction in advertising appeal studies suggests that attitude might be the underlying mechanisms that link advertising appeal and behavioral intention. However, it remains lack of the systematic inquiry in explaining the mediation of the attitude to predict the behavioral intention and its association with the advertising appeals (Zarantonello and Schmitt, 2010).Ajzen (1991) Theory of Planned Behavior (TPB) has been criticized in several meta-analyses (see Armitage and Conner, 2001, Glasman and Albarracín, 2006, Sniehotta, Presseau, and Araújo-Soares, 2014 as attitude explaining only 27% to 39% of the variance in predicting behavioral intentions. Mullan, Wong, and Kothe, (2013) assert that the other key antecedents of behavioral intentions need to be accounted for further investigation to clarify the part of the attitude. Many studies assume that advertising appeal due to its persuasion characteristic can be one of the antecedents in predicting intention (Ajzen, 2014, Cranoand Prislin, 2008, Sniehotta, 2009. However, previous studies remain unclear in explaining attitude as the underlying mechanisms within the framework of the (TPB). Thus, this current study contributes to

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“…Čater et al (2013) consider that this leadership model contributes to making global objectives and strategies suitable for operation in local markets. Due to the many demands of the globalized market, organizations need flexible leadership (Minkov and Blagoev, 2012). A leader with global skills will adjust better to that situation (House et al 2004).…”

Section: Measurement Invariance In Authentic Leadership Studiesmentioning

confidence: 99%

“…That discussion converges with the assumptions of the study of Global Leadership and Organizational Behavior Effectiveness (GLOBE). For Minkov and Blagoev (2012), the current complex organizational scenario means leaders must develop a particular set of skills. In a survey, GLOBE was applied to executives in 62 cultures and societies (House et al 2004).…”

Section: Measurement Invariance In Authentic Leadership Studiesmentioning

confidence: 99%

Authentic Leadership Questionnaire: invariance between samples of Brazilian and Portuguese employees

Cervo

Mónico

Santos

et al. 2016

Psicol. Refl. Crít.

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The Authentic Leadership Questionnaire (ALQ) is used to assess authentic leadership (AL). Although ALQ is often used in empirical research, cross-cultural studies with this measure are scarce. Aiming to contribute to filling this gap, this study assesses the invariance of the ALQ measure between samples of Brazilian (N = 1019) and Portuguese (N = 842) employees. A multi-group confirmatory factor analysis was performed, and the results showed the invariance of the first-and second-order factor models between the Brazilian and Portuguese samples. The results are discussed considering their cultural setting, with the study's limitations and future research directions being pointed out.

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What do Project GLOBE's cultural dimensions reflect? An empirical perspective

Cited by 49 publications

References 13 publications

Dimensionalizing Cultures: The Hofstede Model in Context

Dimensionalizing Cultures: The Hofstede Model in Context

Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm

Authentic Leadership Questionnaire: invariance between samples of Brazilian and Portuguese employees

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