What do practitioners mean when they talk about product management?

The Preliminary Results from the Software Product Management State-of-Practice Survey

“…Leaving out the variations between different companies, the SPM Framework provides a good reference point to what product managers should be responsible for. These results are also aligned with previously identified six core product management practices [7].…”

“…Maglyas et al investigated core product management practices in another survey conducted worldwide and concluded that core product management practices are product analysis, roadmapping, strategic management, vision, product lifecycle management, and internal and external collaboration [7]. Product analysis, roadmapping, and product lifecycle management practices were identified as core practices in this survey as well.…”

“…Core practices are major functions in which a software product manager is involved while supporting practices are orchestrated by product managers but not directly managed. Using the same definition of core and supporting SPM practices, Maglyas et al identified six core practices and concluded that it is reasonable to expect an expertise in these practices from every product managers while other skills may depend on the domain and type of product [7].…”

Customer Needs in Market-Driven Product Development: Product Management and R&D Standpoints

“…Internal and external collaboration is highlighted by [9], and the literature also discusses the challenges related to customer need identification and gathering e.g. [4,6,33].…”

“…Product management tasks include the identification of both stated and unstated customer needs, road mapping and strategic vision. More operational tasks include, for instance, release planning, requirement elicitation, prioritization and management [8,9]. Requirement elicitation focuses on identifying information sources, such as customers and other stakeholders, and requirement discovery by using various techniques [10][11][12].…”