What do consumers value more in green purchasing? Assessing the sustainability practices from demand side of business

Shao, Jing; Ünal, Enes

doi:10.1016/j.jclepro.2018.11.022

Cited by 90 publications

(37 citation statements)

References 57 publications

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“…There are different options on the table: subsidies to parents, proportioned to the number of children, subsidies to the producers of green goods in exchange of lower prices, VAT cuts on green products, etc., although the literature has shown that consumers who are environmentally concerned are also willing to pay more for green goods (Fleith de Medeiros et al (2016). Shao and Ünal (2019) show that consumers are willing to pay more for goods with low social and environmental impact in European countries. However, such an empirical evidence is limited to high-income countries, where, according to the analysis presented in this paper, the effects of parenthood and the number of children are null.…”

Section: Discussionmentioning

confidence: 99%

Green purchasing: the effect of parenthood and gender

Migheli

2020

Environ Dev Sustain

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The extant literature has inquired the effect of several socio-economic individual characteristics on green purchasing, showing that education, social status and other individual characteristics may enhance virtuous behaviours, but has paid few attention to parenthood and to the presence of children. Theoretical models of microeconomic choices show that if the parents’ utility includes that of children, then their presence should affect parents’ green purchases. Indeed, parents should desire a sustainable world for their children to have access to enough resources. Using data from 61 countries, this paper inquires whether parenthood and the number of children affect people’s decisions about green consumption; in addition the presence of a gender effect (i.e. mothers being more prone to green choices than fathers) exists. The empirical evidence shows that having children decreases the probability of buying green products; an increasing number of children have the same effect. However, parenthood and number of children have opposite effects on fathers and on mothers. Policymakers and marketing divisions of firms may benefit from this empirical evidence. In addition, analyses are performed on homogeneous clusters of countries to account for possible differences due to different environmental engagement or level of economic development. The results show that, while the gender effect is persistent, that of parenting and the number of children is not statistically significant in affluent countries. This last result suggests that budget constraints are a major factor affecting green purchases.

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Section: Discussionmentioning

confidence: 99%

Green purchasing: the effect of parenthood and gender

Migheli

2020

Environ Dev Sustain

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“…Sustainable consumption behavior has risen in China, especially in metropolitan cities and some obvious evidence of this can be seen in food purchasing behavior (Yin, Xu, and Chen, 2013). The latest studies have also indicated that considering full product information transparency, consumers are inclined to pay premium prices for goods [18] ( Shao and Ünal, 2019). In 2001, the China Consumers Association summarized the concept of green consumption as having three aims: to encourage consumers to choose green products that are beneficial to health or non-pollutive; to reasonably dispose of waste in the process of consumption, and to guide the changing concept of consumption and encourage more attention to be paid to environmental protection, resource conservation, and sustainable consumption while pursuing comfort and health [19] (Shao, 2019).…”

Section: Sustainable Apparel Consumption In Chinamentioning

confidence: 99%

Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap

Jung

Choi

2020

Sustainability

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As the rapid economic growth and over-consumption within the largest population worldwide has resulted in harmful environment deterioration, a shift to more sustainable consumption behaviors is required in China. Although public interests in sustainability have increased and consumers' attitudes are positive, their behavioral intentions are not consistent with attitudes. This study aims to uncover psychological drivers and barriers (consumption values, social norms, and attitudes to sustainable apparel products) of Chinese consumers' behavioral intentions toward sustainable apparel products (SAP) by exploring the attitude-behavioral intention gap. Online survey data were used to examine the moderating impacts of consumption values and social norms on relationship between Chinese consumers' attitudes and behavioral intentions toward SAP. Results from moderating regression analysis suggest that (1) Chinese consumers' SAP attitudes had a strong positive effect on the purchase intention toward SAP, (2) aesthetic values positively moderated the relationship between the SAP attitude and purchase intention, whereas conspicuous values negatively moderated the relationship, and (3) utility values and social norms did not show any significant moderating influences on the relationship between the SAP attitude and purchase intention. Our study validates the attitude-behavior gap model in sustainable consumer behavior and discusses how the current findings can assist researchers and practitioners in the Clothing and Textiles field alike to fine-tune sustainable programs and marketing strategies in China.

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“…Previous research argues that the economically limited situation of young consumers restricts them from purchasing ecological wooden furniture (Hakala et al 2015 ). Furthermore, studies on consumers’ willingness to pay a price premium for sustainability labels show that although consumers recognize and assign importance to the sustainability aspects of products, it may not contribute to their willingness to pay a price premium (Shao and Ünal 2019 ). Luo et al ( 2018 ), who studied price premium acceptance for modern wooden structure residences in Japan and China, found price premium acceptance to be higher in Japan due to affective factors.…”

Section: Theoretical Dimensionsmentioning

confidence: 99%

A consumer-driven bioeconomy in housing? Combining consumption style with students' perceptions of the use of wood in multi-storey buildings

Kylkilahti

Berghäll

Autio

et al. 2020

Ambio

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Consumer acceptance of new bio-based products plays a key role in the envisioned transition towards a forest-based bioeconomy. Multi-storey wooden buildings (MSWB) exemplify a modern, bio-based business opportunity for enacting low-carbon urban housing. However, there is limited knowledge about the differing perceptions consumers hold regarding wood as an urban building material. To fill this gap, this study explores Finnish students’ perceptions of MSWB relative to their familiarity with wooden residential buildings, and then connects these perceptions to ‘consumption styles.’ Data were collected in the Helsinki metropolitan area via an online questionnaire (n = 531). The results indicate that the aesthetic appearance of MSWB are appreciated most by frugal and responsible consumers, whereas the comfort, environmental friendliness, and longevity of MSWB are important to consumers who identify themselves as ‘thoughtful spenders.’ The study suggests that both environmental and hedonic young consumers already familiar with the use of wood in housing contribute to a successful bioeconomy in the urban context.

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What do consumers value more in green purchasing? Assessing the sustainability practices from demand side of business

Cited by 90 publications

References 57 publications

Green purchasing: the effect of parenthood and gender

Green purchasing: the effect of parenthood and gender

Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap

A consumer-driven bioeconomy in housing? Combining consumption style with students' perceptions of the use of wood in multi-storey buildings

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