What Determines the Purchase Intention of Liquid Milk during a Food Security Crisis? The Role of Perceived Trust, Knowledge, and Risk

Hoque, Mohammed Ziaul; Alam, Md. Nurul

doi:10.3390/su10103722

Cited by 32 publications

(38 citation statements)

References 82 publications

(98 reference statements)

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“…More health-conscious persons will probably try to reduce animal products in their diet, as mentioned above [20], and will therefore evaluate cow milk worse and soy milk better than persons with less healthy behavior. The inclusion of mediator variables such as health consciousness to explain purchase behavior is comparable to studies from the literature [66]. The relevant research question 2 is: RQ3.…”

Section: Literature Review On Consumer Studies About Cow Milk and Plamentioning

confidence: 89%

Cow Milk versus Plant-Based Milk Substitutes: A Comparison of Product Image and Motivational Structure of Consumption

et al. 2019

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Cow milk is under increased scrutiny due to its environmental impact and ethical considerations concerning animal welfare. At the same time, a rising share of consumers is switching to plant-based milk substitutes (abbreviated “plant milk”). The objective of this study was (1) to analyze the product image of plant milk and cow milk and (2) to compare the motivational structure behind the consumption of both product categories. For this purpose, a quantitative survey with Austrian consumers was carried out to analyze the product image of plant milk in comparison to cow milk (n = 1001). The product image analysis revealed that the product image of cow milk is still much better than that of plant milk. Amongst others, cow milk is considered to be healthier, more natural, and better for bones. Product image valuation was dependent on the (non-)consumption of plant milk. Plant milk consumers evaluated plant milk significantly better; they considered plant milk to be much better digestible and allergy-free. The qualitative study using means-end-chain analysis, with two sub-samples of interviewees (plant milk consumers, n = 30, and cow milk consumers, n = 30), identified different motives for the consumption of cow milk and plant milk. Motives that were only reported from cow milk consumers are the origin of milk and the support of small-scale dairy production of farmers. Motives of plant milk consumers were much more diverse and included animal welfare and sustainability aspects.

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Section: Literature Review On Consumer Studies About Cow Milk and Plamentioning

confidence: 89%

Cow Milk versus Plant-Based Milk Substitutes: A Comparison of Product Image and Motivational Structure of Consumption

et al. 2019

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“…"Cheap talk" scripts ask individuals to imagine themselves in the situation prior to making a purchase decision and have been shown to reduce hypothetical bias (45). Thus, a cheap talk script was included in the survey prior to stated choice question 7 . Each individual was asked to consider six independent choice sets in which they selected between two shopping scenarios (Shopping A, Shopping B) and a "do not shop" option resulting in three different choice options per choice set (see Figure 2 for an example of one of the choice sets used).…”

Section: Stated Choice Experimentsmentioning

confidence: 99%

“…, where γ c is a vector of class parameters to be estimated and Z n is a vector of individual specific covariates. We assume class membership is determined by trust in informational sources, buying behavior, and cooking behavior (6)(7)(8).…”

Section: Random Utility Maximization Modelmentioning

confidence: 99%

“…From this, we derive consumer willingness to pay for additional private non-government food safety testing. We then empirically test the factors believed to influence consumer ground beef valuation including consumer shopping behavior (6)(7)(8), household cooking arrangement (8), organizational trust for food safety information (9), and purchase regret when health can be affected (10,11).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Consumer Reactions to E. Coli and Antibiotic Residue Recalls: Utility Maximization vs. Regret Minimization

Dennis¹,

Ajewole²,

Bergtold³

et al. 2020

Front. Vet. Sci.

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Food safety remains a major issue to many consumers. Previous studies examining the economic impact of food safety recalls have focused on Class I recalls. Antibiotic residue in meat products, a Class II recall, has increased in consumer importance yet little is known about how much research and development expenditure should be allocated to reduce antibiotic residue pre-and post-harvest. This study compares demand elasticities and the decrease in willingness to pay in response to either an E. coli (Class I) or antibiotic residue (Class II) recall. We compare and contrast two competing behavioral frameworks, Random Utility and Regret Minimizing. Modeling behavior using the random regret framework is found to be more powerful for assessing consumer responses. In addition, we explore if different groups of consumers exist that either maximize utility or minimize regret. Consumer devaluations of E. coli (Class I) are 40-65% larger than antibiotic residue (Class II). Approximately 60% of consumers are identified as regret minimizers and 40% were identified as utility maximizers. While industry response and government policy recommendations differed conditional on modeling framework, the regret minimizing framework required smaller price discounts than regret minimizing to maintain the same level of market share.

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“…In a similar vein, scholars argue that trust may affect consumer behavior through its role in responding to information about products and firms [27,33,34]. According to such a view, consumers with higher levels of trust should be more likely to believe that a call for protest is motivated by the good intentions of the people who launch it, in turn enhancing boycott participation.…”

Section: Generalized Trust and Boycotting Products At The Individual mentioning

confidence: 99%

The Role of Individual- and Contextual-Level Social Capital in Product Boycotting: A Multilevel Analysis

Zasuwa

2019

Sustainability

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Product boycotts represent an important form of sustainable consumption, as withholding purchasing can restrain firms from damaging the natural environment or breaking social rules. However, our understanding of consumer participation in these protests is limited. Most previous studies have focused on the psychological and economic determinants of product boycotting. Drawing on social capital literature, this study builds a framework that explains how individual- and contextual-level social capital affects consumer participation in boycotts of products. A multilevel logistic regression analysis of 29 country representative samples derived from the European Social Survey (N = 54221) shows that at the individual level product boycotting is associated with a person’s social ties, whereas at the country level, generalized trust and social networks positively affect consumer decisions to take part in these protests. These results suggest that to better understand differences among countries in consumer activism, it is necessary to consider the role of social capital as an important predictor of product boycotting.

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What Determines the Purchase Intention of Liquid Milk during a Food Security Crisis? The Role of Perceived Trust, Knowledge, and Risk

Cited by 32 publications

References 82 publications

Cow Milk versus Plant-Based Milk Substitutes: A Comparison of Product Image and Motivational Structure of Consumption

Cow Milk versus Plant-Based Milk Substitutes: A Comparison of Product Image and Motivational Structure of Consumption

Consumer Reactions to E. Coli and Antibiotic Residue Recalls: Utility Maximization vs. Regret Minimization

The Role of Individual- and Contextual-Level Social Capital in Product Boycotting: A Multilevel Analysis

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