What Determines the Pattern of China's Cross-Border E-Commence With the World?

Yang, Gaoju; Wang, Yujie; Lu, Futao; Lan, Yu; Ma, Shaochun

doi:10.4018/jgim.20210901.oa4

Cited by 6 publications

(6 citation statements)

References 23 publications

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“…Sellers can achieve the purpose of improving consumers’ purchase intentions by combining different strategies of network structure characteristics (network density, network centrality) and customer experience. Yang et al (2021) combined perceived risk, transfer cost, and user loyalty VSL framework theory, constructed a new cross-border e-commerce mobile market user transfer intention framework, and analyzed user loyalty in the cross-border e-commerce mobile market, transfer costs, and transfer intentions.…”

Section: Resultsmentioning

confidence: 99%

A study of cross-border E-commerce research trends: Based on knowledge mapping and literature analysis

Chen

Song

et al. 2022

Front. Psychol.

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As a result of the trend toward economic globalization, the vigorous development of cross-border e-commerce has attracted many scholars to study this field, involving many related fields, such as consumer behavior, advertising, information systems, and supply chain management. Throughout the existing literature, it can be found that most of the research focuses on certain influencing factors of the development of cross-border e-commerce, and there is no systematic and macro- overview of the development trend of research in this field in recent years, nor the integration and analysis of keywords. Given that the research in the field of cross-border e-commerce is fragmented to a large extent, to effectively explore the research trend in this field, we must understand the current situation of cross-border e-commerce. Systematic bibliometric analysis can solve this problem by providing publishing trends and information on various topics. Therefore, based on the scientific database web, this study collected 198 references related to cross-border e-commerce from 2016 to 2021, briefly introduced the current situation and development trend of cross-border e-commerce, visually analyzed and refined the journals, authors, research institutions, countries, publication years, keywords, citations of academic publications in this field, and other key information, and summarized the development trend and path of CEBC in the existing research. It is helpful for researchers to solve the current research gap, understand the future research direction in this field, and help academia establish a strict knowledge system.

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Section: Resultsmentioning

confidence: 99%

A study of cross-border E-commerce research trends: Based on knowledge mapping and literature analysis

Chen

Song

et al. 2022

Front. Psychol.

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“…Technological stimuli involve factors related to technological development and advancement and fashion trends in consumer behaviour. As presented in Table B10 in Appendix B, internet popularity was the only one observed (Yang et al, 2021).…”

Section: Outer Cbec Ecosystem Stimulimentioning

confidence: 99%

“…Secondary data were the second most popular method adopted by seven studies that applied econometrics (e.g., ordinary least squares and logistic regression) to the relationships between the focal variables and CBEC transaction. The data source included survey data from national institutes of statistics (Sleuwaegen & Smith, 2020; Valarezo et al, 2018), the literature (Gomez‐Herrera et al, 2014), transactional data concerning CBEC delivery services (Anson et al, 2019; Kim et al, 2017; Yang et al, 2021), the United Nations (UN) Comtrade databases (Du et al, 2022) and financial reports of CBEC platforms (Du et al, 2022).…”

Section: Descriptive Analysismentioning

confidence: 99%

“…However, the results on its role in CBEC transactions were inconsistent. Some claimed that geographical distance was a significant barrier to CBEC purchases (Gomez‐Herrera et al, 2014; Kim et al, 2017; Yang et al, 2021), whereas others provided evidence against it (Du et al, 2022, p. 12). In addition to this inconsistency to be addressed, this segment of stimuli remains underexplored, especially for ecological factors associated with sustainable consumer behaviour in CBEC given the increasing awareness of environmental sustainability.…”

Section: Thematic Analysismentioning

confidence: 99%

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Consumer behaviour in cross‐border e‐commerce: Systematic literature review and future research agenda

Chen

Lan

Chang

2023

Int J Consumer Studies

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Cross‐border electronic commerce (CBEC) was developed from traditional e‐commerce to cater to the growing demand for online transactions among global traders. Consumer behaviour is one of the most important topics that multistakeholders (e.g., e‐commerce platforms, entrepreneurs, governments and third‐party service providers) need to understand to develop CBEC. Although for over a decade studies across disciplines and regions have explored various consumer behaviours and their factors in CBEC through diverse research methods and theoretical lenses, the current literature is still fragmented and lacks consolidation of past contributions. In the present study, we conduct a systematic literature review based on 40 CBEC studies to present an overview of the current research status of the field. This study analyzes research contexts, theoretical applications and methods, and unifies a CBEC definition as a benchmark for future research. More importantly, we employ the Stimulus–Organism–Response (S–O–R) framework to categorize factors into the inner and outer CBEC ecosystem stimuli, cognitive and affective states, and approach and avoidance behaviours, and to generalize two consumer behavioural patterns to provide a comprehensive understanding of consumer behaviours in CBEC. With the proposed future research directions, we believe that this review can serve as a fundamental and informative guideline for researchers to continue advancing knowledge of the field.

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“…Meanwhile, additional drivers for e-commerce in influencing consumer's purchasing intention and perceived value are associated with platform characteristics. Yang et al (2021) note that internet popularity acts as a catalyst to lift the sales volume up. China's market has more than 989 million internet users in 2020, while 79% of them shopped online (Evelyn, 2021).…”

Section: Market Driven Value Creationmentioning

confidence: 99%

Understand China’s cross-border e-commerce industry: a market entry mode

Tan¹

2021

Sys Lit Rev & Meta-Anl J

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Cross-border e-commerce is emerging explosively globally while China as the world’s largest trading country is gradually shifted its traditional trading market to the online marketplace to fit new retail norms of buying online across borders. The supply-demand dynamism and infrastructure readiness are two key drivers governing the exponential growth; however, multiples factors including cultural differences in consumer behaviour, unstructured laws and regulation, the inefficiency of transformed value chain management, limitation on currency payment, and distancing logistics remain unsolved challenges. Hence, this paper aims to deliver some key takeaways for the foreign company to take advantage of cross-border e-commerce as the channel to entering China’s consumer market. Using a combination of various keywords as the searching formula, a total of 17 relevant papers exacted from the Scopus database is in inclusion for the reviewing works. Only the journal paper published in the year 2021 and the content is highly relevant are included. From there, four predominant themes identify are the national-based regulatory environment, market-driven value creation, service-based ecosystem reformation, and digitally drive business transformation. Viewing the huge market potential, cross-border e-commerce is, therefore, a good start points for the foreign company to step into China market.

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What Determines the Pattern of China's Cross-Border E-Commence With the World?

Cited by 6 publications

References 23 publications

A study of cross-border E-commerce research trends: Based on knowledge mapping and literature analysis

A study of cross-border E-commerce research trends: Based on knowledge mapping and literature analysis

Consumer behaviour in cross‐border e‐commerce: Systematic literature review and future research agenda

Understand China’s cross-border e-commerce industry: a market entry mode

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