“…A study on the success of budget hotels in China considered the perspective of various stakeholders, including customers, industry professionals, government authorities, and hotel investors, and identified five dimensions of critical success factors (i.e., physical product, service quality, price, promotion, and location) that are deemed important by such stakeholders; the sequence of importance differed substantially among these groups, but customers were primarily concerned with service quality issues (Hua et al, 2009). Using home inns as a study case, Zhang et al (2013) found the following six critical success factors for budget hotels in China: people, timing/contextual factors, strategic choices, managerial and operational efficiency, performance/product, and home inn culture. However, most previous studies have focused on the models that bring success to luxury or large-scale hotel groups (Zhang et al, 2013).…”