What content and context factors lead to selection of a video clip? The heuristic route perspective

Yoon, Sang-Hyeak; Kim, Hee Woong

doi:10.1007/s10660-019-09355-6

Cited by 12 publications

(3 citation statements)

References 50 publications

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“…This is followed by Sila’s [ 52 ] article on business-to-business electronic commerce technologies, and Ozok and Wei’s [ 53 ] article on consumer preferences of using mobile and stationary devices. Other articles in this cluster have explored topics such as online community participation and social impact across countries [ 54 ], online opinions across regions and its impact on consumer preferences [ 55 , 56 ], content and context factors [ 57 ], data mining techniques [ 58 ], and recommender systems and their application in online environments [ 59 , 60 ]. Thus, ECR articles in this cluster appear to be focused on online engagement and preferences , including the adoption and usage of technology (e.g., data mining, recommender systems) to curate engagement and shape preferences among target customers in electronic commerce.…”

Section: Bibliographic Coupling: Thematic Clustersmentioning

confidence: 99%

20 years of Electronic Commerce Research

Kumar

Lim

Pandey

et al. 2021

Electron Commer Res

134

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2021 marks the 20th anniversary of the founding of Electronic Commerce Research ( ECR ). The journal has changed substantially over its life, reflecting the wider changes in the tools and commercial focus of electronic commerce. ECR ’s early focus was telecommunications and electronic commerce. After reorganization and new editorship in 2014, that focus expanded to embrace emerging tools, business models, and applications in electronic commerce, with an emphasis on the innovations and the vibrant growth of electronic commerce in Asia. Over this time, ECR ’s impact and volume of publications have grown rapidly, and ECR is considered one of the premier journals in its discipline. This invited research summarizes the evolution of ECR ’s research focus over its history.

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Section: Bibliographic Coupling: Thematic Clustersmentioning

confidence: 99%

20 years of Electronic Commerce Research

Kumar

Lim

Pandey

et al. 2021

Electron Commer Res

134

View full text Add to dashboard Cite

show abstract

“…The phrase is also more broadly used to refer to any video program published on a website or other social media platform, including an entire program. It includes user-generated content, music videos and TV highlights, which attract viewers to watch them (Yoon and Kim, 2019). According to Liu et al (2018), the intense desire to watch 2-3 min videos made by picking and choosing scenes from the original video content and adding music and other sounds to elicit a sample of the emotions that played an essential role and that viewer will experience when watching full content is referred as video clip-watching intention (Boksem Maarten and Smidts, 2015;Kerman, 2004).…”

Section: Definition Of the Termsmentioning

confidence: 99%

Student motivations for social media use and their effects on academic performance- a meditational approach in emerging market

Kalam

Goi

Tiong

2023

ITSE

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Purpose Due to the incredible criticisms by scholars of the excessive use of social media networks, this study aims to explore students’ motivation for social media use (SMU) and its effects on academic performance (AP) in the light of uses and gratification theory. Design/methodology/approach Using the simple random and snowball sampling techniques, this study has considered 299 responses and critically analyzed them using structural equation modeling through the AMOS version 24. The mediation analysis has been done to explore the effective use of social media networks. Findings The results reveal that video clip watching and nonacademic learning intentions significantly influence SMU and AP. Besides, socialization through friends and family connections has tremendously fostered SMU intention, while it could not benefit AP. This study found an exceptional result that the entertainment intention of the students did not influence SMU but dramatically impacted their AP. Again, SMU has robust effects on enhancing students’ academic achievement. This study also concluded the results of the mediation analysis. Practical implications The learners, professionals, higher education policymakers, etc. may benefit from following this study's guidelines for using social media networks. Social implications This study may tremendously contribute to changing the mindset of youth from addiction to SMU and improving AP. Originality/value The prime novelty of this study is to justify the mediation analysis for SMU to explore whether it can truly influence students’ AP and critically examine the deep insight of certain factors associated with SMU.

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“…The initial procedure involved thoroughly analysing the thumbnails and titles of the chosen gameplay videos. Prior studies, including Christel (2006) and Yoon and Kim (2019), have demonstrated the significance of video thumbnails and titles as crucial elements in conveying discourse. These visual and textual components convey information about the video's content and entice prospective viewers.…”

Section: Titles and Thumbnailsmentioning

confidence: 99%

He Is Not Your Hero: Gendered Experience Unveiled Through Gameplay Videos (A Case Study of Genji From Overwatch)

2023

Proceedings of the 17 Th International Conference on Interfaces and Human Computer Interaction 2023 (IHCI 2023), the 17th Inter

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The gaming industry has predominately exhibited a significant gender disparity, resulting in the portrayal of game characters, including avatars, in a manner that reinforces gender stereotypes. This study aims to investigate the impact of avatar portrayal on the overall gaming encounter among individuals with diverse gender identities. To achieve this objective, gameplay videos are analysed as valuable sources of players' experiences. The case study focuses on Genji, an avatar from the video game Overwatch (2016) and its subsequent sequel and replacement. By employing multimodal discourse analysis, the study examines the impact of avatar characteristics on player engagement in the context of Overwatch ( 2016) and Overwatch 2 (2022). The findings reveal that avatar characteristics significantly influence player engagement, particularly in terms of gameplay mechanics, surpassing that of the narrative. The endorsement of heteronormative representations, as the character Genji exemplifies, could conspires with the toxic environment. The research advocates that promoting gender inclusivity in the gaming industry requires the integration of a wide range of avatars that not only reflect queerness in the narrative but also in the game mechanics, thereby fostering a more inclusive gaming atmosphere.

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What content and context factors lead to selection of a video clip? The heuristic route perspective

Cited by 12 publications

References 50 publications

20 years of Electronic Commerce Research

20 years of Electronic Commerce Research

Student motivations for social media use and their effects on academic performance- a meditational approach in emerging market

He Is Not Your Hero: Gendered Experience Unveiled Through Gameplay Videos (A Case Study of Genji From Overwatch)

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