“…As regulatory activities in the last fifteen years have sharply curtailed tobacco advertising in traditional venues (e.g., restricting magazine advertising), POP promotion has become the dominant medium for tobacco advertising, representing 81% of the tobacco industry's total marketing expenditures in (Federal Trade Commission [FTC], 2009Wakefield et al, 2002). Nevertheless, youth continue to be exposed to magazine advertisements, particularly for brands that appeal most to youth (i.e., Marlboro, Camel, and Newport;O'Connor, 2005). Similarly, nearly half of popular movies still contain tobacco imagery (Glantz, Titus, Mitchell, Polansky, & Kaufmann, 2010).…”