“…tangibles (physical facilities, equipment and appearance of personnel); reliability (ability to perform the promised service dependably and accurately); 844 responsiveness (willingness to help customers and provide prompt service); assurance (knowledge and courtesy of employees and their ability to inspire trust and confidence; and empathy (caring, individualized attention the firm provides its customers). Health-related service quality studies have, however, produced equivocal findings that suggest fewer, or more, factors (Babakus and Boller, 1992;Babakus and Mangold, 1992;Bowers et al, 1994;Brady, 2001;Carman, 1990;Sweeney, 2006, 2007;Headley and Miller, 1993;Peyrot et al, 1993;Reidenbach and Sandifer-Smallwood, 1990;Smith, 2000;Soliman, 1992;Sower et al, 2001;Vandamme and Leunis, 1993;Walbridge and Delene, 1993). Additionally, evidence from the patient satisfaction literature supports the likelihood of few meaningful factors underlying consumer evaluations of GP services (Hall and Dornan, 1988;Hulka and Zyzanski, 1982;Hulka et al, 1970;Pascoe, 1983;Ware and Hays, 1988;Ware et al, 1978;Zyzanski et al, 1974).…”