What are you?: pragmatic, self-confident, #hashtag or a vital senior? Using marketing to curb alcoholism and encourage healthy consumption!

Hernández, Asunción; Vilà, Natàlia; Boluda, Inés Küster; Santos, Carmen Rodríguez

doi:10.1080/10454446.2017.1419155

Cited by 3 publications

(4 citation statements)

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“…improving individuals’ health or avoiding distortion of perception). This is the case for the tobacco and alcoholic beverage industries deeply investigated by Collins and Martino (2018) and Hernandez-Fernandez et al (2017). As these authors explain, companies in both industries have been obliged to warn consumers on the packaging about the harm that their consumption produces for individual health and well-being.…”

Section: Discussionmentioning

confidence: 99%

Nutritional information labels and health claims to promote healthy consumption

Hernández

Boluda

Vila‐López

2021

JBIM

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Purpose Rates of diseases caused by poor diet have seen no reduction in recent years. In this scenario, nutritional information labels and health claims could play a decisive role in modifying product attitudes and purchase intention (consequently, eating habits). In this frame, the first objective is to analyze the role of three antecedents on attitudes toward nutritional labels and credibility from health claims. These three starting antecedents are as follows: psychological characteristics of the consumer associated with eating disorders, body image attitudes and affective reactions (pleasure and arousal). Second, this paper aims to analyze if both elements (attitudes toward nutritional labels and credibility from health claims) improve (or not) food product attitudes and then, its purchase intention. Design/methodology/approach The sample comprised 300 young people between 18 and 25 years old. They provided their opinion about a healthy product by completing a structured and personal questionnaire after inspecting the packaging. Path analysis with partial least squares (PLS) was carried out to test the hypotheses stated. Findings First, psychological characteristics associated with eating disorders (self-concept and self-esteem) have a positive significant influence on body image attitudes. Second, attitudes toward their body image have a great effect on the perception that these consumers have about the information provided by healthy food packaging. Insofar as those whose attitudes toward their body image is “damaged” seek in the nutritional label indications that make them feel calm understanding that the food they are going to buy is not harmful to their health. Moreover, credibility from health claims improves positive attitudes toward the nutritional label. On the contrary, those consumers with higher punctuations in body image assigned lower values to those items concerning nutritional information and health claims in the packaging. Third, if attitudes to nutritional information improve, then product attitudes improve too. Fourth, if product attitudes improve, then purchase intention improves too. So, food product managers should be aware of the need to improve product attitudes by working on the packaging (label and claim) to improve purchase intention. Originality/value First, although previous literature has investigated individual psychological characteristics related to food disorders in the health area, the study of these specific individual psychological characteristics (ineffectiveness, perfectionism, interpersonal distrust, interceptive awareness, maturity fears), is under-researched in the marketing discipline. Second, to date, different authors have investigated how important the use of credibility from health claims in packaging can be in terms of increasing product attitudes and purchase intention, as well as the development of positive attitudes toward nutritional information on the label. However, the joint study of both information sources in the packaging (credibility from health claims and attitudes toward nutritional labels) remains under-investigated.

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Section: Discussionmentioning

confidence: 99%

Nutritional information labels and health claims to promote healthy consumption

Hernández

Boluda

Vila‐López

2021

JBIM

Self Cite

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“…Third, stressed consumers, in the face of abundant marketplace resources, can enlist the use of different coping strategies, not just foods or comfort foods at that. For instance, the use of alcohol has drawn much research attention both in Europe and in the US (Hernandez-Fernandez et al ., 2018; Velikova et al ., 2016). Therefore, it stands to reason that comfort eating is subject to the influence of individual differences and that comfort food consumption likely represents only a portion of consumption coping strategies and may be more closely related to specific consumption coping strategies (e.g.…”

Section: Literature Review and Research Questionsmentioning

confidence: 99%

Effect of stress coping strategies on comfort foods consumption: evidence from older Americans

Shen,

Liu

2024

BFJ

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PurposeComfort foods consumption and linkages to stress coping strategies have received little attention in the business research on food products and services. This paper aims to explore comfort foods consumption among older Americans and how stress-coping strategies are related to their consumption frequency and variety of comfort foods.Design/methodology/approachOlder Americans aged 50–99 years (N = 1,428) in the Health and Retirement Study were surveyed on their frequency and variety of comfort foods consumption and their consumption coping strategies. Data were analyzed and regression models were estimated.FindingsDemographically, baby boomer, male, and non-Hispanic whites reported higher frequency and variety of comfort foods consumption. Comfort foods consumption in frequency and variety was significantly higher (lower) when “eat more” (“use alcohol”) was the endorsed coping strategy.Originality/valueResearch findings furthered research on the consumption of comfort foods among older American adults and added new insights into their coping behavior, both of which may help businesses be more targeted in serving comfort foods to the mature market and the public sector to tailor their services to older adults.

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“…Studies of beverage consumers' behaviour, based on partial analyses alcoholic drink consumption, have proliferated (Goodman, 2009;Lu et al, 2017;Hernandez-Fernandez, et al, 2017). However, only few studies have analysed the weekly buying behaviour alcoholic drinks.…”

Section: Literature Reviewmentioning

confidence: 99%

“…We have analysed the reasons (considering individual and environmental factors) explaining shoppers spending patterns influenced by beverages industry actions. Consumers' behaviour and beverage choices have been previously studied (Goodman, 2009;Hernandez-Fernandez et al, 2017), but there are only a few studies on alcohol shopping behaviour from the marketing perspective.…”

Section: Introductionmentioning

confidence: 99%

Clustering Spanish alcoholic beverage shoppers to focus marketing strategies

Hernández

Vilà

Boluda

et al. 2019

IJWBR

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Purpose The purpose of this study is twofold: to analyse the influence of both individual and environmental factors in order to explain alcoholic spending and to identify different groups of alcoholic beverage shoppers. Design/methodology/approach For the research, an online questionnaire was distributed among 1,023 Spanish participants of age more than 18 years. Multivariance techniques were used for analysis, and the results show significant influence of specific motivational domains, brand awareness, perceived culture, socio-demographic variables and purchasing environment. With these results, a cluster analysis was carried out identifying seven groups of alcoholic beverage shoppers. Findings This research confirmed the influence of both individual and environmental factors, and the authors have identified seven different groups of alcoholic beverage shoppers: prosperous, social, non-conformist, postmodern, communities, controllers and planners. This led to the consideration of various management implications, which would boost the success of the beverage industry. Originality/value The originality of this research focuses on identifying different cluster of shoppers who purchase alcoholic beverages and on revealing the characteristics of each identified cluster. Based on the exact profile proposed, the alcoholic beverage industry should design more appropriate marketing strategies to achieve competitive advantage and to reinforce purchasing because in today’s markets, there are fewer and fewer situations where a mass marketing approach is feasible.

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What are you?: pragmatic, self-confident, #hashtag or a vital senior? Using marketing to curb alcoholism and encourage healthy consumption!

Cited by 3 publications

References 44 publications

Nutritional information labels and health claims to promote healthy consumption

Nutritional information labels and health claims to promote healthy consumption

Effect of stress coping strategies on comfort foods consumption: evidence from older Americans

Clustering Spanish alcoholic beverage shoppers to focus marketing strategies

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