What Are We Talking About When We Talk About Technology Pivots? – A Delphi Study

Bohn, Nicolai; Kundisch, Dennis

doi:10.1016/j.im.2020.103319

Cited by 19 publications

(22 citation statements)

References 61 publications

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“…pivoting: “… the main measure of course correction” (Bohn and Kundisch, 2020). A startup company's pivoting action(s) occurs when it shifts its business strategy to align with reconfiguring in its sector, product design, customer requirements or any other factors that impact performance (García-Gutiérrez and Martínez-Borreguero, 2016; Bohn and Kundisch, 2020). Pivoting is the process of a startup translating internal and external environment feedback (sensing, seizing, reconfiguring) into a change in the business model proposition.…”

Section: Discussionmentioning

confidence: 99%

“…A key to organisations' sustainable growth is the ability to recombine and reconfigure assets and organisational structures as markets and technologies change, i.e. pivoting: “… the main measure of course correction” (Bohn and Kundisch, 2020). A startup company's pivoting action(s) occurs when it shifts its business strategy to align with reconfiguring in its sector, product design, customer requirements or any other factors that impact performance (García-Gutiérrez and Martínez-Borreguero, 2016; Bohn and Kundisch, 2020).…”

Section: Discussionmentioning

confidence: 99%

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The effects of the COVID-19 crisis on startups' performance: the role of resilience

Mota

Bueno

Gonella

et al. 2022

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PurposeThis paper aims to evaluate the impacts of the COVID-19 crisis on startups performance and the moderating effects played by several resilience-related startup characteristics during times of crisis.Design/methodology/approachTo achieve this, 94 Brazil-based startups were surveyed, and multivariate data techniques (PLS-SEM) were applied.FindingsThe results show that despite the startups performance having been affected by the pandemic crisis, the response measures, when influenced by the resilience characteristics of these companies, moderated this effect. Furthermore, our findings suggest the future challenges to be faced by these organisations in the post-pandemic period.Research limitations/implicationsProposing a framework, our survey research contributes to the dynamic capabilities theory by showing that startups resilience is linked to the micro-foundations of sensing (e.g. innovation systems, resilience culture, pivoting practices, innovativeness products), seizing (e.g. leadership/focused skills, people development and selection, agility, clear vision of business process) and reconfiguring capabilities.Practical implicationsNot only for theory, but this paper also contributes insights and guidelines for business practice in the face of challenges arising from times of crisis. By demonstrating the positive effect of early response measures based on resilience, our findings provide genuine managerial input that can help managers, funders and decision-makers in these companies operations against turbulent crises early on, thereby supporting the traction phase and sustaining their performance.Originality/valuePrevious research has examined the effects of the COVID-19 crisis in several sectors and perspectives. However, this study is the first to empirically test and clarify how the resilience and singularities of these new business models based on innovation could react to the changes caused by the pandemic.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

The effects of the COVID-19 crisis on startups' performance: the role of resilience

Mota

Bueno

Gonella

et al. 2022

View full text Add to dashboard Cite

show abstract

“…However, the pivot was defined initially by Ries (2011) in his book The Lean Startup as a “structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth”. The concept of pivoting (change in direction) has gained the attention of many practitioners and tech startups, but the conceptualisation of different types of pivots and factors associated with it still requires further empirical investigation and validation (Bohn and Kundisch (2020); Hampel et al. , 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

A qualitative research study of the tech startup journey through entrepreneurial pivoting

Sala

Philbin

Barikzai

2022

IJEBR

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PurposeAs part of the entrepreneurial journey, high-tech entrepreneurs are faced with the need to develop a competitive value proposition and leverage emerging technology to strengthen the value proposition. Entrepreneurial pivoting can be adopted to address this requirement since it enables the startup to validate and refine the company’s strategy and business model. Therefore, this research study provides an empirical investigation of the pivoting concept explained in the context of the lean startup approach (LSA) and technology entrepreneurship to improve the understanding of the entrepreneurial journey for high-tech entrepreneurs.Design/methodology/approachA qualitative research method was conducted by interviewing 30 high-tech entrepreneurs across the United Kingdom to validate the theories behind the LSA and identify new insights on entrepreneurial pivoting.FindingsThe research study has validated the existing types of pivots and identified two new pivots (giving 16 in total). The study has validated the existing 11 factors that trigger a tech startup to change its direction and identified three new factors (giving 14 in total). The research study also determined that there can be a domino effect in pivoting and the value proposition can be created and sustained through pivoting.Originality/valueThis study provides empirical evidence on pivots and the factors associated with pivots. Furthermore, it helps in understanding the influence of the phases of technology entrepreneurship on pivoting. The study also discusses the challenges faced by tech startups while pursuing pivots, the domino effects in pivoting and has found evidence that pivoting eventually leads to achieving the desired results.

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“…This questionnaire is answered using a 5-point Likert scale ranging from 1 to 5. In this study, expert interviews were conducted in three rounds by using the Delphi method [35]. The experts had expertise in different fields, such as affective computing, interaction design, and user experience.…”

Section: Research Questionnairementioning

confidence: 99%

Constructing Emotional Machines: A Case of a Smartphone-Based Emotion System

Lin

Lee³

2021

Electronics

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In this study, an emotion system was developed and installed on smartphones to enable them to exhibit emotions. The objective of this study was to explore factors that developers should focus on when developing emotional machines. This study also examined user attitudes and emotions toward emotional messages sent by machines and the effects of emotion systems on user behavior. According to the results of this study, the degree of attention paid to emotional messages determines the quality of the emotion system, and an emotion system triggers certain behaviors in users. This study recruited 124 individuals with more than one year of smartphone use experience. The experiment lasted for two weeks, during which time participants were allowed to operate the system freely and interact with the system agent. The majority of the participants took interest in emotional messages, were influenced by emotional messages and were convinced that the developed system enabled their smartphone to exhibit emotions. The smartphones generated 11,264 crucial notifications in total, among which 76% were viewed by the participants and 68.1% enabled the participants to resolve unfavorable smartphone conditions in a timely manner and allowed the system agent to provide users with positive emotional feedback.

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What Are We Talking About When We Talk About Technology Pivots? – A Delphi Study

Cited by 19 publications

References 61 publications

The effects of the COVID-19 crisis on startups' performance: the role of resilience

The effects of the COVID-19 crisis on startups' performance: the role of resilience

A qualitative research study of the tech startup journey through entrepreneurial pivoting

Constructing Emotional Machines: A Case of a Smartphone-Based Emotion System

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