What are the differences in urban citizens’ preferences for the colour of condominium building facades?
Kaida Chen,
Hanliang Lin,
Oliver F. Shyr
et al.
Abstract:The colour of a building facade is an important attribute that significantly influences consumers’ purchasing intentions towards commodity buildings. This influence is often reflected in transaction prices, allowing researchers to extract consumers’ colour preferences and analyse their psychological states. However, there is a significant lack of relevant research in this area. Therefore, this research is the first attempt to explore urban consumers’ preferences for the colour of building facades using a housi… Show more
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