What are the Challenges and Enabling Technologies to Implement the Do-It-Together Approach Enhanced by Social Media, its Benefits and Drawbacks?

Abstract

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Innovative User eXperience approach for the design of a multi-sided platform

“…A systematic literature review, published in early 2023 [4], explores the challenges for implementing DIT and the way immersive technologies can address them. eXtended Reality (XR) technologies appear to be an appropriate catalyst for new product development, particularly in the ideation and design stages due to the power of virtual prototyping, allowing stakeholders to: (i) quickly reach a mutual understanding of an idea, its associated concepts and its use scenario; (ii) anticipate the resulting UX; from which it is possible to deduce the degree of customer satisfaction and willingness to adopt the solution represented; (iii) acquire the necessary knowledge by learning quickly on the job without any risk; (iv) follow a safe step-by-step process to accomplish a task.…”

“…This concept consists of bringing consumers closer to manufacturing plants via social networks to promote customization. The EU project INEDIT [3] pushes this logic to the point of mobilizing immersive technologies [4] to bring together users, designers and manufacturers and to encourage the purchase decision for a custom-made piece of furniture as early as possible in the design of the manufacturing product.…”

Is virtual reality so user-friendly for non-designers in early design activities? Comparing skills needed to traditional sketching versus virtual reality sketching

“…Moreover, with the advent of the Do-It-Together, it is crucial to have easy-to-use communication tools between designers and non-designers in order to exploit their ideas. According to Pallot et al (2023), the main drawback to the Do-It-Together process is the lack of appropriate customer skills to adequately contribute to design and manufacturing activities. Indeed, the ability to create visual images using freehand interactions remains a fundamental skill for designers (Booth et al 2016) and also for nondesigners that is critically important to the proper understanding of ideas (Dorta 2004).…”