Since the 1990s, a number of digital news start‐ups have been launched worldwide. These digital‐born organizations have benefited from lower market‐entry barriers to technologies and tools that facilitate production and distribution. They tend to be diverse in size, focus, and in terms of their business models and are not affiliated with existing legacy news organizations (though they are increasingly recognized by their peers and users as journalistic). However, by also offering news and public affairs focused coverage, they have entered competitive markets both in terms of soliciting audience attention and revenue opportunities. As a result, they face the same challenges as legacy media. Despite their leaner organizational structure, clearer editorial focus, and an effective use of technology, many depend on limited streams of revenue, namely, advertising or investors. Consequently, the literature shows a need for digital news start‐ups to identify diverse and sustainable business models.