Whassup? A Glimpse Into the Attitudes and Beliefs of the Millennial Generation

Sandfort, Melissa; Haworth, Jennifer Grant

doi:10.2202/1940-1639.1314

Cited by 26 publications

(23 citation statements)

References 1 publication

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“…Therefore, the major aim of the present study is to establish a profile of the millennial generation users based on the online chatter in SNS, particularly Twitter, which has previously been reported to be a widely used medium for communication among this cohort [14].…”

Section: Introductionmentioning

confidence: 99%

“…Several previous studies [14,15] demonstrated that it is possible to obtain key topics when analyzing the UGC in different industries and specific subjects and that the latent Dirichlet allocation (LDA) model can be meaningfully used to identify the topics in the UGC in SNS [15,16]. Therefore, the first research question addressed was as follows: Can the topics that psychologically characterize the millennial generation from the UGC on Twitter be identified?…”

Section: Introductionmentioning

confidence: 99%

“…For instance, Ordun and Akun [11] studied attitudes and beliefs of the millennial generation. Furthermore, Sandfort and Haworth [14] identified the levels of emotional intelligence and personality characteristics of the millennial generation. However, none of them proposed to obtain these indicators by analyzing SNS [23].…”

Section: Introductionmentioning

confidence: 99%

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Does User Generated Content Characterize Millennials’ Generation Behavior? Discussing the Relation between SNS and Open Innovation

Saura

Debasa

Reyes-Menéndez

2019

Journal of Open Innovation: Technology, Market, and Complexity

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The millennial generation plays a leading role in today’s connected world in which exists a confluence of numerous technologies and the internet in science, economy and innovation. This study aimed to identify the key factors that characterize the millennial generation within the online chatter on Twitter using an innovative approach. To this end, we analyzed the user generated content (UGC) in the social network (SNS) Twitter using a three-steps knowledge-based method for information management. In order to develop this method, we first used latent Dirichlet allocation (LDA), a state-of-the-art thematic modeling tool that works with Python, to analyze topics in our database. The data were collected by extracting tweets with the hashtag #Millennial, #Millennials and #MillennialGeneration on Twitter (n = 35,401 tweets). Secondly, sentiment analysis with a support vector machine (SVM) algorithm was also developed using machine-learning. Applying this method to the LDA results resulted in the categorization of the topics into those that contained negative, positive and neutral sentiments. Thirdly, in order to gather the final results, data text mining techniques were used. The negative factors that characterize the behavior of this generation are depression, loneliness and real-world relationship. The positive factors are body image, self-expression, travelers and digital life and the neutral factors are self-identity and anxiety. Practical implications can be used by public actors, companies or policy makers that are focused on the millennial generation as a target. The study has important theoretical applications as the topics discovered can be used to test quantitative models based on the findings and insights extracted from the UGC sample.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Does User Generated Content Characterize Millennials’ Generation Behavior? Discussing the Relation between SNS and Open Innovation

Saura

Debasa

Reyes-Menéndez

2019

Journal of Open Innovation: Technology, Market, and Complexity

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“…(Lituanas, 2017) It is important that millennial must be aware of the benefits of a product (Stegelin, 2012). Millennial are spiritual but absence of formal affiliation (Haworth, 2002). They are more liable to God and their generation.…”

Section: Identify Research and Collect Ideamentioning

confidence: 99%

Understanding Millennial Students

Caballero¹,

Munoz²,

Jadraque³

et al. 2019

IJSRP

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The millennial generation experienced different issues pertaining to their attitude, characteristic and interest towards school and environment. In order for them to change the perspective of the people they should establish a strong belief for their selves. The study was a quantitative design that makes use of research made questionnaire. This study aimed to know and deeply understand the millennial generation and with their level of interest. The researchers conducted the survey among the Senior High School with the total of one hundred seven eight respondents who are requested to answer the questionnaire to complete the survey and gather the data needed. Quantitative data were processed using chi-square. The study has shown the level of student interests in terms of education, technological responsibility, health and sanitation, socialization, spiritual, passion and interest, involvement and participation in organization. It shows that interest and attitude is very helpful in understanding millennial generation. Results also show that level of interest is correlated to the student's profile which includes gender and grade level. It can be inferred that there is significant association of level of interest between students profile.

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“…According to Howe and Strauss, another aspect of connectedness with others and with the community is that millennials readily volunteer to participate in activities such as service learning projects and organized efforts related to social and environmental causes. Sandfort and Haworth (2006) interviewed 75 millennial generation students regarding attitudes toward religion, family, education, work, community service, politics, and their future-and found that most of them expressed a sense of personal fulfillment resulting from community service. Sandfort and Haworth's study also acknowledged their belief that participation in community service strengthened their position relative to college entrance applications.…”

Section: Characteristics Of a Generationmentioning

confidence: 99%

Exploring the congruence of ethnic minority millennial students' transition to college, social identity and community, and online social network services

Heer¹

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Students who are transitioning from high school to college are faced with separating from family, friends, and a familiar environment-and adjusting to new physical, social, and academic environments, and increased freedom as well as responsibilities. As a result of precollege experiences, some individuals have been preconditioned for the social and academic aspects of the transition to college; while others (e.g., first-generation college students, socioeconomically disadvantaged, ethnic minorities, etc.) are more likely to be less prepared, face more unknowns, and confront wider social and academic transitional gaps. This paper offers a literature review that covers (a) theory related to the processes involved in the transition to college for millennial generation ethnic minority students, (b) institutional practices to enhance individuals' abilities to become successful college students, and (c) an overview of the attributes of online social network services (OSNSs) that offer opportunities to enhance students' ability to successfully negotiate the transition to college. seminars. Federal TRIO programs were created to increase opportunities for higher education for low-income Americans, help secondary school students prepare for, transition to, and graduate from college (U.

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Whassup? A Glimpse Into the Attitudes and Beliefs of the Millennial Generation

Cited by 26 publications

References 1 publication

Does User Generated Content Characterize Millennials’ Generation Behavior? Discussing the Relation between SNS and Open Innovation

Does User Generated Content Characterize Millennials’ Generation Behavior? Discussing the Relation between SNS and Open Innovation

Understanding Millennial Students

Exploring the congruence of ethnic minority millennial students' transition to college, social identity and community, and online social network services

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