2021
DOI: 10.5539/jel.v10n4p1
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Were Higher Education Institutions Communication Strategies Well Suited for the COVID-19 Pandemic?

Abstract: The immediacy of the COVID-19 pandemic highlighted the sheer importance of internal and external communication with stakeholders. Universities had to rapidly grasp an unfolding and fast-changing crisis, gauge their level of preparedness, review decision and implementation processes, devise strategies, and adapt communication approaches. This exploratory study conducts a literature review in order to identify relevant studies that address how higher education institutions communicated to their stakeholders duri… Show more

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Cited by 7 publications
(6 citation statements)
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References 52 publications
(52 reference statements)
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“…Various researchers situated in HEIs had previously helped to manage pandemics, including HIV/AIDS, and were able to normalize the pandemic protocol. The importance of communication in this domain echoes Calonge et al (2021) research who employed the Cynefin Framework in Higher education to investigate the suitability of communication strategies for the COVID-19 pandemic. These authors emphasize the importance of social media to communicate with all stakeholders, the challenge to communicate complex issues to diverse audiences, the importance of accurate time-critical information, the importance of students' involvement, and the imperative of trustworthy, consistency, positive messaging and empathy.…”
Section: Discussionmentioning
confidence: 98%
“…Various researchers situated in HEIs had previously helped to manage pandemics, including HIV/AIDS, and were able to normalize the pandemic protocol. The importance of communication in this domain echoes Calonge et al (2021) research who employed the Cynefin Framework in Higher education to investigate the suitability of communication strategies for the COVID-19 pandemic. These authors emphasize the importance of social media to communicate with all stakeholders, the challenge to communicate complex issues to diverse audiences, the importance of accurate time-critical information, the importance of students' involvement, and the imperative of trustworthy, consistency, positive messaging and empathy.…”
Section: Discussionmentioning
confidence: 98%
“…Terdapat tiga arah distribusi informasi tentang protokol kesehatan di Universitas Brawijaya. Distribusi dari eksternal ke tim Satgas COVID-19 UB, distribusi dari Tim Satgas COVID-19 UB ke civitas akademika, dan dari Tim Satgas COVID-19 UB ke eksternal (masyarakat umum) (Choo, 2000;Calonge, et al, 2021). Distribusi informasi dari eksternal ke tim Satgas COVID-19 menjalankan peran gatekeeper -menyeleksi informasi dari eksternal yang relevan dengan kebutuhan internal- (Choo, 2000).…”
Section: Distribusi Informasi Publikunclassified
“…Adapun pengecualian tersebut tidak sesuai dengan konsep dan regulasi yang ada. Sebab salah satu informasi penting yang perlu disampaikan dalam kondisi krisis adalah informasi tentang situasi aktual yang sedang terjadi (Gluckman, et al, 2016;Pandiangan, 2020) didalam sebuah universitas (Calonge, et al, 2021)…”
Section: Distribusi Informasi Publikunclassified
“…Many universities closed their campuses (Foresman, 2020), canceled in-person teaching and activities and started distant learning (Sahu, 2020). They creatively continued classes via various methods and technologies online (Calonge et al, 2021); however, not all universities and professors were prepared, and some students may not have possessed adequate facilities such as computers and internet (Sahu, 2020). Being unable to interact well with professors and peers may have a negative effect on grades (Sahu, 2020) which could, in turn, contribute to psychological distress.…”
Section: Introductionmentioning
confidence: 99%
“…Some may have had to return to their hometowns; some may have been locked down on their campuses or in university halls due to the sudden nature of governmental lockdowns. Students may rely on their universities for pertinent information and support during these uncertain times (Calonge et al, 2021). However, universities have not always been consistent in communicating expectations (Zhou, 2020) possibly contributing to additional stress.…”
Section: Introductionmentioning
confidence: 99%