Wellness tourism destination loyalty formation: the role of mental health and eudaimonic well-being
Bee-Lia Chua,
Seongseop (Sam) Kim,
Esther Sii Wei Ling
et al.
Abstract:PurposeWellness tourism is growing in importance as increasing numbers of travelers place a priority on their health and well-being by traveling. This study examined the relationships between wellness tourism destination attributes, perceived quality, perceived mental health, eudaimonic well-being, overall satisfaction and behavioral loyalty to corroborate a model explaining wellness tourism destination loyalty in Thailand.Design/methodology/approachThe conceptual model of this study was examined using a surve… Show more
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