Wellness in Serbian Hotels During the Covid-19 Pandemics

Abstract

In the last twenty years, Serbia has significantly improved the number and quality of accommodation facilities in tourism, especially in the hotel industry. The wellness concept in the hotel offer is known as a highly competitive tourist product, which has the capacity to attract domestic and foreign guests. Hotels in Serbia have recognized this possibility and started investing in wellness facilities and equipment, especially in spas with exceptional natural resources (thermal and mineral water, air and peloid). The COVID-19 pandemic has negatively affected the hotel industry, especially in cities. In response to the challenge, wellness hotels respected the measures of the RS Government and the Crisis headquarters but also changed procedures. Our research has shown that the situation regarding the implementation of anti-Covid standards in Serbia wellness hotels is satisfactory.

Employer Branding – A New Approach to the Hotel Industry

“…This short research paper aims to extend employer branding research by investigating the role of job satisfaction and organizational identification as predictors of employee retention and their mediating role between employer branding and employee retention (Backhaus & Tikoo, 2004). In research, three out of five dimensions of employer and employee branding, namely the work environment, company reputation, and corporate vision, have a positive and significant impact on the interest of a talented local worker in a career (Babuna et al, 2020;Backhaus & Tikoo, 2004;Barlow, 2022;Bathon et al, 2005;Bradić-Martinović & Kovačević 2022;Cvijanović et al, 2017). More productive employees mean business growth.…”

“…The basic hypothesis in these short researches is that the acquisition of a richer experience for hotel employees leads to an increase in guest satisfaction (Gilani & Cunningham, 2017) and better occupancy of hotel capacities, and thus more efficient and profitable hotel operations (Babuna et al, 2020). An additional hypothesis refers to the fact that the experience and satisfaction of hotel employees increase the level of loyalty (Bradić-Martinović & Kovačević, 2022), which contributes to faster growth and expansion of the hotel industry (Arasanmi & Krishna, 2019). At the beginning of this century, in the hotel industry, management is increasingly directed towards Employer Branding as an effective way of retaining employees in a particular hotel (Cascio, WF, 2014).…”