Wellness centers in Slovenia: Tourists' profiles and motivational factors

Rančić, Milica; Pavić, Lazar; Mijatov, Maja

doi:10.5937/turizam1402072r

Cited by 10 publications

(4 citation statements)

References 8 publications

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“…Furthermore, entertainment is among the prominent elements in thermal tourism activities. Apart from the purpose of improving health, thermal facilities are also visited for entertainment and leisure activities (Rancic et al, 2014;Dülgaroğlu, 2021). As a result of this research, it has been seen that the entertainment experience of the guests in the thermal facilities has a positive effect on customer trust and intention to recommend.…”

Section: Extended Summarymentioning

confidence: 92%

Investigation of the Effect of Experience Quality in Thermal Tourism on Customer Trust and Recommendation Intention

Karaca

ÖNEM

YILDIZ

2023

Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi

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Tarihi çok eski zamanlarda kaplıca ziyaretlerine kadar dayanan termal turizm, sağlığı geliştirme amacıyla yapılan bir turizm çeşididir. Termal turizm kapsamında doğal kaynaklardan elde edilen, rahatlatıcı ve dinlendirici etkisi olan termal sular ve çamurlar çeşitli hastalıkların tedavi edilmesinde destekleyici olarak kullanılmaktadır. Türkiye, ekonomik anlamda önemli bir sektör olan termal turizm açısından yüksek bir potansiyele sahiptir. Bu kapsamda bu çalışmanın amacı, termal turizme yönelik deneyimleme kalitesinin müşteri güveni ve tavsiye etme niyetine etkisinin incelenmesidir. Bu kapsamda Türkiye’de yaşayan 18 yaş ve üzeri daha önce termal tatile gitmiş 563 kişiden çevrimiçi anket tekniği ile veriler elde edilmiştir. Tanımlayıcı bulgular elde edildikten sonra normal dağılım analizleri yapılmıştır. Ardından deneyimleme kalitesinin müşteri güveni ve tavsiye etme niyeti üzerine etkisini test etmek için yapısal eşitlik modellemesi kapsamında doğrulayıcı faktör analizi ve yol analizi yapılmıştır. Yapılan analizlerde; deneyimleme kalitesi boyutlarından etkileşim kalitesi, sonuç kalitesi ve eğlence deneyiminin müşteri güvenini pozitif; fiziksel çevre kalitesini müşteri güvenini negatif, eğlence deneyimi ve müşteri güveninin tavsiye etme niyetini pozitif etkilediği sonucuna ulaşılmıştır. Elde edilen sonuçlar ışığında termal turizmin potansiyelinin artırılmasına yönelik çeşitli önerilerde bulunulmuştur.

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Section: Extended Summarymentioning

confidence: 92%

Investigation of the Effect of Experience Quality in Thermal Tourism on Customer Trust and Recommendation Intention

Karaca

ÖNEM

YILDIZ

2023

Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi

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“…In health tourism, tourists are motivated by prophylaxis or treatment goals to improve their health and/or well-being [44]. Research is also conducted into motivation behind participation and choice of services offered by health tourism [45][46][47][48][49][50][51]. It suggests that an understanding of the motive a tourist is driven by is of importance for tourism development.…”

Section: Literature Reviewmentioning

confidence: 99%

Push and pull factors influencing the choice of a health resort by Polish treatment-seekers

Godlewska

Mazurek-Kusiak

Soroka

2023

Preprint

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Background The objective of the study was to indicate social and psychological (inner) motives associated with the desire and needs of travelling to health resorts (push) as well as external motives resulting from destination's attributes, and explaining the choice of the health tourism establishment (pull) by Polish treatment-seekers divided into two social groups: persons in employment and retired persons. The research hypothesis assumed the two groups of people differ very much in terms of preferences motivating them to participate in health resort tourism, destination choices and services offered by health resort establishments. Methods Of the 258 health resorts, 154 establishments were selected for research purposes taking into account a proportional distribution of health resorts throughout Poland. An authorial questionnaire was developed and it included three questions with multiple answers, each answer being assessed on a 5-point Likert scale. The research adds new insights by analysing motives associated with health resort tourism in terms of benefits sought by visitors. The main and strongest motive for choosing health resort tourism is concern for health. In addition to old age pensioners, it was legitimate to analyse the group of employed respondents as their stays at a health resort are undertaken to regain not only physical fitness but also work motivation. Results The present study has demonstrated that motives and age groups have a significant effect on destination choice. Based on the results, it can be concluded that these groups often have diverse needs, expectations and, as a result, motives for choosing this form of tourism and a given health resort. What follows is a possibility of dividing the visitors to health resorts in terms of push and pull motives. Conclusions The research hypothesis assuming the two groups varied considerably in terms of preferences motivating them to participate in health resort tourism, destination selection and choice of services offered by the health resort establishment has been confirmed. The ramifications of the study's findings may also be relevant for health resort/spa tourism outside of Poland because healthy lifestyle promotion is a worldwide trend.

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“…The attractiveness of wellness centres plays a significant role in motivating wellness tourists. A study on tourist profiles and motivational factors for visiting wellness centres was conducted in Slovenia, a highly developed wellness destination (Rančić et al, 2014). The study applied a model from Thailand to investigate the correlation between the healthy lifestyles of wellness tourists and their motivations for visiting wellness centres.…”

Section: Introductionmentioning

confidence: 99%

Investment Plan and Evaluation of the Transition of a Farm to a Wellness Tourist Farm

Klakočar,

Pažek,

Pavić

2023

agricsci

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This study aimed to develop a commercial concept for transforming farms into wellness tourist destinations. The proposed scenario involved the renovation of a hayrack into a highend tourist accommodation, comprising relaxation rooms with panoramic glass walls and the renovation of the barns, as well as an outdoor swimming pond. The research methods includeddescription, compilation, and synthesis to explore the legislation in Slovenia related to investment performance and trends in wellness tourism to support the realisation of the proposed investment. Furthermore, the study used the method of financial estimation of investment using cost-benefit analysis to facilitate the transition. Four datasets were used for the estimation: investment income, investment costs, end value of the investment, and annual interest rate. The estimated investment cost was €530,000 and the total estimated revenue was €192,720, with total costs amounting to 50% of the total income, as well as an annual cash flow of €96,360, which was used in the assessment of the investment return period. According to the findings, the investment return period is 15 years with the lowest annual cash flow and interest rate of 3.5%. However, caution is advised due to uncertainties in the long-term costs of raw materials and energy.

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Wellness centers in Slovenia: Tourists' profiles and motivational factors

Cited by 10 publications

References 8 publications

Investigation of the Effect of Experience Quality in Thermal Tourism on Customer Trust and Recommendation Intention

Investigation of the Effect of Experience Quality in Thermal Tourism on Customer Trust and Recommendation Intention

Push and pull factors influencing the choice of a health resort by Polish treatment-seekers

Investment Plan and Evaluation of the Transition of a Farm to a Wellness Tourist Farm

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