Wellness Brand in Personal Internet-blogs and Social Networks

This article discusses the problem of self-expression of a language personality in the modern blogosphere on the example of Instagram and Twitter, as well as the problems of describing communicative interactions in personal Internet discourse. As subjects of personal communication, the authors studied the characteristics of self-expression of media personalities on the example of well-known politicians and representatives of the media community. The authors attempted to analyze the communicative means of self-expression of a public personality, which are used to revise the image of a carrier of cultural, linguistic, communicative and activity values and reflexive processes in the modern blogosphere. Using the example of blogs of famous personalities, the authors describe the process of creating a media image of a language personality through the means of self-expression of its personal assessments, experience and ability to influence the emotional mood of society. The research material has shown that the dominant characteristic of self-expression is the created image and publicistic image of the language personality, confirmed by the use of language and communication tools of different stylistic markings, various aspects of the modality of the proposed opinions, the necessity and obligation of decisive actions of society in assessing various political and economic situations. Self-expression of a media personality in the blogosphere is based on freedom of speech and thinking, as well as on the use of language and communication tools that actualize the cognitive and motivational factors of the presence of a person in this communication format. Posted blogs of well-known media personalities form an information picture of modern society, the analysis of their quantitative indicators is an assessment of the degree of readiness and ability of the target audience to perceive and follow the ideas broadcast by the authors of these blogs.

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Wellness Brand in Personal Internet-blogs and Social Networks

Cited by 2 publications

References 5 publications

Wellness Discourse in the Era of Modern Media Technologies in Communication

Wellness Discourse in the Era of Modern Media Technologies in Communication

Media personality in the personal discourse of the blogosphere: communicative means of self-expression

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