Abstract:This paper examines the forms and functions of Internet memes relating to the fuel subsidy removal policy of
Nigeria´s President Bola Ahmed Tinubu, with a view to identifying the conceptual metaphors that underlie the creation of the
memes. The data, which consist of fifty memes shared in the Nigerian WhatsApp space, are analysed qualitatively using aspects of
Kress and van Leeuwen´s (2001) multimodal discourse analysis and Forceville´s (2015) multimodal metaphor theory. The findings reveal tha… Show more
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