Welcome to My House, Do You Like the Neighborhood? Authenticity Differentiation Within Strategic Groups of Wineries

Downing, J. E. G.; Parrish, Dan

doi:10.1007/978-3-319-75462-8_14

Cited by 3 publications

(7 citation statements)

References 51 publications

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“…Within this context, strategic group analysis offers an interesting perspective to understand winery behaviour, although the existing literature offers limited insights into the application of strategic groups in the wine industry (Dressler, 2017; Downing and Parrish C.S.C, 2019; or Gilinsky et al , 2019). Although Dressler (2017) explored the contribution of tourism in the context of strategic groups, Downing and Parrish C.S.C (2019) highlighted the notion that wineries pursue a competitive advantage by identifying the benefits of membership in strategic groups, including differentiation from wineries in other strategic groups. Gilinsky et al (2019) showed differences in size and age, in the sense that large and established wineries focus more on entrepreneurial thinking than small, emerging wineries.…”

Section: Discussionmentioning

confidence: 99%

“…This scenario is also the case in the mature wine industry, where wineries engage in entrepreneurial sensemaking to craft differentiation strategies and adopt strategic group behaviours, uniting through common investment and tacit relationships to obtain competitive advantages (Peteraf and Shanley, 1997). Despite the benefits of analysing the wine industry from this strategic point of view, the literature offers limited insight into strategic groups in the wine industry (Dressler, 2017;Downing and Parrish C.S.C, 2019;or Gilinsky et al, 2019). Dressler (2017) explored the value contribution of tourism in the context of strategic groups of wineries, and the findings suggest that tourism is highly relevant for many wineries to build a market profile.…”

Section: Applying Strategic Group Analysis To the Wine Industrymentioning

confidence: 99%

“…According to Downing and Parrish C.S.C (2019), strategic groups allow wineries to develop solutions that are acceptable for the group but that allow for differentiation within the group. Therefore, by forming strategic groups, wineries can find an acceptable solution by “muddling with a purpose” (Wrapp, 1984, p. 14) through a collective differentiation strategy and an individual differentiation strategy.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Therefore, by forming strategic groups, wineries can find an acceptable solution by “muddling with a purpose” (Wrapp, 1984, p. 14) through a collective differentiation strategy and an individual differentiation strategy. Downing and Parrish C.S.C (2019) discussed how sensegiving efforts are conveyed to wine consumers using strategic groups. The collective approach to creating authenticity with sensegiving allows regions to differentiate themselves by creating their own sense of authenticity.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Despite the benefits of analysing the wine industry from this point of view, the literature examining strategic groups in the wine industry is scarce (Dressler, 2017; Downing and Parrish C.S.C, 2019; or Gilinsky et al , 2019).…”

Section: Introductionmentioning

confidence: 99%

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Modelling the group dynamics in the wine industry

Penagos-Londoño

Ruiz‐Moreno

Rubio

2022

IJWBR

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Purpose One of the main difficulties for wine managers is understanding and interpreting how some strategies and company behaviours could affect firms’ performance. This study aims to contribute to improve these concerns by examining the evolution of the competitive wine industry structure over time using the strategic group membership dynamics approach. Design/methodology/approach This study empirically analyses a data set spanning the period 2004–2014 to identify the strategic groups in the Spanish wine industry and to model their evolution over time. A time inhomogeneous hidden Markov model (HMM) is used for this purpose. Findings Three strategic groups are identified: Young Makers, Quality Lovers and Major Players. Young Makers are small wineries that produce low-quality wines. They are not part of a collective brand – Protected Designation of Origin – and do not invest in marketing campaigns. Quality Lovers produce the highest quality wines but offer a narrow assortment. They invest modestly in advertising, and most of them belong to a Protected Designation of Origin. Major Players produce medium-quality wines, offer a wide assortment and invest heavily in advertising. The groups seem stable over time. Practical implications The results show that strategic group analysis can be used to identify and compare patterns of strategic activity within the wine industry, providing a better understanding of the competitive environment. Originality/value No previous studies have analysed the competitive structure of the Spanish wine industry. This study delineates the structure of this industry using strategic groups, which is supported by a valid econometric model. Therefore, from a theory base perspective, this study adds new evidence to the stream of research on strategic groups by investigating their evolution over time in the wine industry and the effect of strategic group membership on performance.

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Section: Discussionmentioning

confidence: 99%

Section: Applying Strategic Group Analysis To the Wine Industrymentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Modelling the group dynamics in the wine industry

Penagos-Londoño

Ruiz‐Moreno

Rubio

2022

IJWBR

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Wine farmworkers, provenance stories and ethical value claims

Maguire

Bridgeman

Marco-Thyse³

et al. 2022

Journal of Wine Research

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Demystifying the authenticity experience of locally guided wine tours in the meal-sharing economy

Cifci¹,

Altunel²,

Taşpınar

et al. 2022

IJWBR

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Purpose The purpose of this study is to demystify the authenticity dimensions of wine experience with the locally guided tour in the meal-sharing economy, drawing on travellers' online reviews at Withlocals for French locally guided wine tours. Design/methodology/approach The qualitative research approach was performed through the thematic analysis of 940 online reviews from Withlocals. The coding phase was completed based on a three-step coding process (i.e. open, axial and selective coding), as all reviews that were gathered were related to locally guided wine tours rather than only wine-sharing activities. Findings The findings of this study demonstrated four interrelated authenticity dimensions: the taste of terroir, local atmosphere, oenological knowledge and local insight. The results of this study also notably showed that all reviews were primarily positive; travellers expressed their satisfaction with wine tours at Withlocals and often mentioned their re-purchase intentions as well as advising wine tours in the meal-sharing economy. Practical implications Several worthy theoretical and practical implications were discussed for local tour guides to improve their tour quality more authentically. The results also demonstrate that locally guided wine tours in the meal-sharing economy were regarded as a multidimensional activity that provides a better discovery of a wine destination. Originality/value Despite the large volume of generic meal-sharing economy experience studies, the authenticity experience of the locally guided wine tours has been surprisingly omitted by scholars. Therefore, this study contributes to the sharing economy literature through wine experience by addressing the authenticity dimensions of the locally guided wine tours in the meal-sharing economy.

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Welcome to My House, Do You Like the Neighborhood? Authenticity Differentiation Within Strategic Groups of Wineries

Cited by 3 publications

References 51 publications

Modelling the group dynamics in the wine industry

Modelling the group dynamics in the wine industry

Wine farmworkers, provenance stories and ethical value claims

Demystifying the authenticity experience of locally guided wine tours in the meal-sharing economy

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