Weighting Risk Factors for Start-up Businesses in Small and Medium Enterprises: A qualitative approach and ATLAS ti procedure

Abstract

Risk management is essential in helping Small and Medium Enterprises to grow and survive with all the risks and challenges they face. Risk assessment is one of the processes in risk management, which includes risk identification and evaluation. Risk management tools and techniques differ based on the type of business. Thus, this paper aims to evaluate risk factors in risk management for start-up businesses in Small and Medium Enterprises. The data was collected by interviewing the experts in Small and Medium Enterprises and analysed using ATLAS ti. It has been found that entrepreneurial traits are the most significant risk factor.