“…One of the most pervasive sources of weight stigmatization is the mass media (Ata & Thompson, 2010;Puhl & Heuer, 2009). Previous research has documented weight stigmatization toward obese persons in print media (Boero, 2007;Campo & Mastin, 2007;Kim & Willis, 2007;Lawrence, 2004;Malkin, Wornian, & Chrisler, 1999;Sandberg, 2007), and in popular television shows and films that frequently stigmatize obese characters (Greenberg, Eastin, Hofshire, Lachlan, & Brownell, 2003;Herbozo, Tantleff-Dunn, Gokee-Larose, & Thompson, 2004;Himes & Thompson, 2007;Stein, 2007) who are more often ridiculed and negatively stereotyped compared with their average weight or thin counterparts (Fouts & Burggraf, 1999Fouts & Vaughan, 2002;Herbozo et al, 2004;Himes & Thompson, 2007;Klein & Shiffman, 2005Robinson, Callister, & Jankoski, 2008;White, Brown, & Ginsburg, 1999).…”