Weighing in on the Coaching Decision: Discussing Sports and Race Online

Sanderson, Jimmy

doi:10.1177/0261927x10368834

Cited by 17 publications

(23 citation statements)

References 53 publications

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“…The rise of social media has allowed fans to identify with their idols and get a glimpse into their everyday life (Sanderson, 2010). Facebook allows users to "like" material, but Twitter has been able to facilitate conversations, so teams, players and fans use it more.…”

Section: Social Media and Sportsmentioning

confidence: 99%

“…With the recent technological and societal advances of social media on a global basis, multidirectional engagement with audiences has become a huge focus for businesses and brands (Christodoulides, Jevons, & Bonhomme, 2012;Lovejoy, Waters, & Saxon, 2012;Men & Tsai, 2012;Sanderson, 2010;Waters & Jamal, 2011). Scholars have previously stated that fans heavily base their identities on the fortunes of the team they follow (Schweitzer, et al, 1992;Haught, 2014).…”

Section: Introduction and Purposementioning

confidence: 99%

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How the NWHL uses Twitter to #GrowTheGame

2018

APJABSS

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Four men's sports largely dominate the U.S. sports industry. The National Football League (NFL), the National Basketball Association (NBA), the Major League Baseball (MLB) and the National Hockey League (NHL) combined brought in about $31 billion in revenue in 2016, placing them all in the top 5 leagues with the most revenue worldwide (Kutz, 2017). But, other leagues now have a chance of finding their own audiences through online media. Indeed, social networks allow leagues and teams to communicate directly with their target audience without the need for traditional media. As such, social media plays an increasingly important role as sports marketers use them for various purposes, including promotions (Hambrick and Mahoney, 2011), public relations (Waters et al., 2011) and endorsements (Brisonet al., 2013). The possibility of building an online community has become a key strategy for sports brands and organizations to develop greater loyalty. Using a grounded theory approach, the proposed study employs a digital participant observation, following the netnography (Kozinets, 2002; Muniz and Schau, 2007) process, of how the National Women's Hockey League's four teams used Twitter during their first and second seasons. Modeled on the ethnographic method, a netnography requires the researcher to study an online community over an extended period of time, identifying the field and taking notes to then analyze the data. This study seeks to answer how new (minor) sports organizations use social media to build brand communities and what types of messages build fan engagement. This study furthers social media research by exploring how communities are established online -an essential part of advertising, public relations, and marketing. It will help social media practitioners, particularly those in niche markets, including those involved in sports competing with "the Big Four," as they build and maintain social relationships online.

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Section: Social Media and Sportsmentioning

confidence: 99%

Section: Introduction and Purposementioning

confidence: 99%

How the NWHL uses Twitter to #GrowTheGame

2018

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“…In sports research attention has been focussed on the use of language to include or exclude in relation to 5 gender (Adams et al, 2010) and 'race' (Sanderson, 2010), or within so-called 'alternative' or 'lifestyle' sports, where language acts as a clear sign of differentiation (Thorpe & Wheaton, 2011). The use of language to include and exclude and to connote origin and authenticity in sports is of interest for this study.…”

Section: Insider -Outsider Experiences At Eventsmentioning

confidence: 99%

“Dear International Guests and Friends of the Icelandic Horse”: Experience, Meaning and Belonging at a Niche Sporting Event

Helgadóttir

Dashper

2016

Scandinavian Journal of Hospitality and Tourism

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Landsmót hestamanna is the national championships for the Icelandic horse and a major festival for the special interest group addressed by the event organisers as 'Friends of the Icelandic horse'. As the designated country of origin for this particular equine breed, Iceland has a special place in the discursive practices of the communities involved with the Icelandic horse worldwide, while the Icelandic horse plays an important role in the tourism marketing of Iceland as a destination.Participant observation was conducted at the 2012 Landsmót in Reykjavík by two independent observers; one was an international visitor while the other was a native of Iceland. The data collected raise interesting questions about belonging to a niche market and attending associated events, the social construction of event experiences, about being an insider and an outsider, and how these positions are contingent and changeable across spatial and temporal boundaries within the flow of an event.

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“…Sport is considered to be one of the most important social institutions in contemporary American society and is deeply tied to other institutions, such as education, religion, and politics (Primm, DuBois, & Regoli, 2007). The perceptions of sport are consistent with existing American ideals, which contest the existence of racism, even though sports have been considered to reflect the racial hierarchy of societies (Frey & Eitzen, 1991;Lapchick, 1986;Sanderson, 2010). There is also little doubt amongst critical race scholars and sports sociologists about sport being one of the most powerful and important institutions in the production, legitimization and potential contestation of contemporary racial constructions (Hartmann, 2003;Leonard, 2004;Hartmann, 2012).…”

Section: Chapter 1 Introductionmentioning

confidence: 99%

“…These studies have included: the National Basketball Association (NBA) (Bruce, 2004;Leonard, 2004;Leonard & King, 2011;Primm et al, 2007), the National Football League (NFL) (Primm et al, 2007), and European football Cleland & Cashmore, 2013). In addition, National Collegiate Athletic Association (NCAA) men's Division I Basketball (Bruce, 2004;Love & Hughey, 2015;Rada & Wulfemeyer, 2003) and NCAA men's Division I Football (Rada & Wulfemeyer, 2003;Sanderson, 2010) have become important settings for scientific examination and analysis.…”

Section: Chapter 1 Introductionmentioning

confidence: 99%

Racism in contemporary American institutions: a critical, color-blind discourse analysis of sport

Clark¹

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Ethnicity: A cultural heritage that people use to identify a particular population (Coakley, 2015, p. 226). Ideology: A set of beliefs, convictions or ideas which both binds a particular group of people together and determines the actions they take (Buchanan, 2010) Race: The biological, physiological, or genetic classification of humans according to distinctive features of physical appearance such as skin color, shape of face, hair color, body morphology. Race is generally used in a binary fashion to identify both a superior race and an inferior race (Buchanan, 2010). vi Racial Ideology: Interrelated ideas and beliefs that are widely used to classify human beings into categories assumed to be biological and related to attributes such as intelligence, temperament, and physical abilities (Marshall & Scott, 2009). Racism: the unequal treatment of a population group purely because of its possession of physical or other characteristics socially defined as denoting a particular race. Racism is the deterministic belief-system which sustains racialism, linking these characteristics with negatively valuated social, psychological, or physical traits (Marshall & Scott, 2009). Social Constructions: Parts of the social world that are created by people as they interact with one another under particular social, political, and economic conditions (Coakley, 2015, p. 8). Social Structure: The established patterns of relationships and social arrangements that take shape as people live, work, and play with each other (Coakley, 2015, p. 5). Society: A relatively self-sufficient collection of people whom maintain a way of life in a particular territory. (Coakley, 2015, p. 5). vii ACKNOWLEDGMENTS I would like to thank my major professor, Dr. Stephen Sapp, and my committee members, Drs. Marc Anderson, and Daniel Spikes for their guidance and support throughout the course of this research. I would also like to thank the faculty and staff at Iowa State who have helped me to realize my passion for academia. As well as those who have been there to guide and support me over the years. Finally, I would also like to thank my family for their encouragement, support, and unconditional love. I am grateful for my dad, Mike, who taught me what it means to be a selfless, hardworking man and father. I am grateful for my mom, Connie, who has always been there for me to confide in, and for all the sacrifices she has made for me, especially inspiring me to persevere and achieve my goals despite the obstacles that have stood in my way.

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Weighing in on the Coaching Decision: Discussing Sports and Race Online

Cited by 17 publications

References 53 publications

How the NWHL uses Twitter to #GrowTheGame

How the NWHL uses Twitter to #GrowTheGame

“Dear International Guests and Friends of the Icelandic Horse”: Experience, Meaning and Belonging at a Niche Sporting Event

Racism in contemporary American institutions: a critical, color-blind discourse analysis of sport

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