2015
DOI: 10.5539/ass.v11n17p14
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Website Interactivity in Malaysian and Australian Universities

Abstract: The extent to which web sites in Malaysian and Australian universities project their interactivity level was analysed. Content analysis was employed to measure the interactivity level. Twenty-six guidelines were selected and twenty university web sites from each country were randomly selected. The findings showed that human to marketer and human to human showed significant difference while human to content did not show any difference. This study will be an addition to web design literature and facilitate unive… Show more

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Cited by 2 publications
(2 citation statements)
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“…Interactivity [11], [22] refers to a website's ability to connect and communicate with users to achieve the website's usability. Immediate feedback will increase website user mastery functionality and level.…”
Section: Iii) Interactivitymentioning
confidence: 99%
“…Interactivity [11], [22] refers to a website's ability to connect and communicate with users to achieve the website's usability. Immediate feedback will increase website user mastery functionality and level.…”
Section: Iii) Interactivitymentioning
confidence: 99%
“…Less attention to the importance of interface elements and design characteristics complicate the process of developing cultural interface design [26] [27] [28]. Hofstede's cultural model is commonly used to explain culture based on six www.ijacsa.thesai.org dimensions which are power distance (PDI), masculine (MAS), individualistic (IDV), uncertainty avoidance (UAI), long term orientation (LTO) and indulgence (IVR).…”
Section: Introductionmentioning
confidence: 99%