Weblogs and internal communication in a corporate environment: a case from the ICT industry

Kosonen, Miia; Henttonen, Kaisa; Ellonen, Hanna Kaisa

doi:10.1504/ijkl.2007.016704

Cited by 30 publications

(23 citation statements)

References 13 publications

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“…While weblogs may serve as a new medium for corporate communication (Kosonen et al 2007;Efimova and Grudin 2007;Stocker et al 2008), wikis facilitate the collaborative creation of content in the enterprise (Grace 2009;Hasan and Pfaff 2006;Watson and Harper 2008). Wikis may form suitable platforms to support identification, acquisition, development, distribution, preservation, and use of knowledge within the enterprise, which are the 'knowledge management building blocks' of Probst et al (2000).…”

Section: Introductionmentioning

confidence: 99%

Exploring Appropriation of Enterprise Wikis:

Stocker

Richter

Hoefler

et al. 2012

Comput Supported Coop Work

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The purpose of this paper is to provide both application-oriented researchers and practitioners with detailed insights into conception, implementation, and utilization of intraorganizational wikis to support knowledge management and group work. Firstly, we report on three case studies and describe how wikis have been appropriated in the context of a concrete practice. Our study reveals that the wikis have been used as Knowledge Base, Encyclopedia and Support Base, respectively. We present the identified practices as a result of the wiki appropriation process and argue that due to their open and flexible nature these wikis have been appropriated according to the users' needs. Our contribution helps to understand how platforms support working practices that have not been supported by groupware before, or at least not in the same way. Secondly, three detailed implementation reports uncover many aspects of wiki projects, e.g., different viewpoints of managers and users, an investigation of other sources containing business-relevant information, and perceived obstacles to wiki projects. In this context, our study generates a series of lessons learned for people who intend to implement wikis in their own organizations, including the awareness of usage potential, the need for additional managerial support, and clear communication strategies to promote wiki usage.

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Section: Introductionmentioning

confidence: 99%

Exploring Appropriation of Enterprise Wikis:

Stocker

Richter

Hoefler

et al. 2012

Comput Supported Coop Work

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“…Knowledge blog: hosted by experts who share an interest in a specific professional topic and wish to document the knowledge Henttonen & Ellonen 2007). As more information is added to the internal knowledge base, it becomes more likely that the answer to any given question will exist (Yardi, Golder & Brzozowski 2009).…”

Section: Types Of Internal Blogs Includementioning

confidence: 99%

Use of social media for health education and corporate communication of hospitals

Sánchez

González

2018

EPI

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Chapter 1 Introduction 1 Chapter 2 Existing literature on social media and corporate blogging and microblogging 20 2.1 The Internet 20 2.2 The Web 23 2.3 Web 2.0 24 2.4 Social media 30 2.5 Social networks 51 2.6 Blogs 63 2.7 Microblogs 78 2.8 Social media monitoring and listening 88 2.9 Social media use in crises 93 2.10 Interactivity and engagement 97 Chapter 3 Theoretical literature framing and informing this study 3.1 Social media theory 3.2 Public relations theory, including excellence theory 3.3 Corporate communications theory 3.4 Dialogic theory Chapter 4 Methodology 4.1 Conceptual framework 4.2 Research approach 4.3 Research questions 4.4 Research methodology 4.5 Research methods 4.6 Sampling 4.7 Coding 4.8 Analysis Chapter 5 Overall findings, findings on dialogue and interaction 5.1 Overall findings 5.2 Findings on dialogue and interaction 5.3 Social media as responsibility of marketing 5.4 Brand advocacy 5.5 Community Discussion Chapter 6 Findings and discussion: How organisations use blogs and microblogs 6.1 Overall findings on blogs and microblogs 6.2 Blogs 6.3 Microblogs Discussion Melanie King Corporate Blogging and Microblogging PhD Thesis 2014-5 v Chapter 7 Findings and discussion: How social media are evaluated 7.1 Overall findings on social media metrics and measurement 7.2 Social media monitoring and metrics 7.3 Success Discussion Chapter 8 Findings: How crises are managed in social media 8.1 Overall findings regarding management of crises 8.2 Case studies of crises in social media Chapter 9 Findings and discussion: Other findings that impact an organisation's communication in social media 9.1 Overall findings on organisational communication 9.2 Strategy and objectives of social media 9.3 Organisational voice 9.4 Responsiveness 9.5 Training 9.6 Brand Discussion Chapter 10 Conclusion 10.1 Implications for theories 10.2 Significance and implication of findings 10.3 Limitations 10.4 Reflections 10.5 Recommendations for future research Glossary of Terms Appendices References Melanie King Corporate Blogging and Microblogging PhD Thesis 2014-5 vi Melanie King Corporate Blogging and Microblogging

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“…Based on multiple studies that have shown that organizations with experience in blogging are more prone to engaging in web interactivity (Kosonen et al, 2007;Raghavan, 2006), the researchers reasoned that organizations used to communicating with key publics through this highly interactive format might better incorporate the dialogic principles into their traditional web sites.…”

Section: Rq1mentioning

confidence: 99%

Examining how industries engage the media

Wang

Waters

2012

Journal of Communication Management

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Purpose -The purpose of this paper is to examine how Kent and Taylor's dialogic features are used by agricultural associations in the USA and Germany to engage media. Design/methodology/approach -A content analysis of 51 American Farm Bureau Federation and 18 Deutscher Bauernverband web sites was conducted to evaluate the incorporation of the principles of ease of interface, usefulness, dialogic loop, conservation of visitors, and generation of return visits. Findings -The study found mixed results for the incorporation of Kent and Taylor's five dialogic principles. At the time of the content analysis, these sites failed to provide a solid dialogic loop between the organisation and the visitor, and they did not encourage return visits. This weakens the sites' potential to move past information provision and build lasting relationships with reporters.Research limitations/implications -The findings of this research project provide benchmark numbers for the presence of the five dialogic principles in the agriculture industry. Further, the findings strengthen the growing evidence of the impact of the principles in various sectors. Previous research has examined how nonprofit social service and activist organisations have incorporated the principles as well as for-profit organizations. The current results shine light on how other organisations are using their web site to develop relationships with visitors. Practical implications -Research on agricultural communication indicates that the media increasingly are downplaying the significance of the industry in mainstream news. Scholars have suggested that the agricultural industry is not well versed in media training and media relations. However, the findings of this study indicate that the leading agricultural associations in the USA and Germany are still primarily using their web sites as one-way information subsidies rather than capitalizing on the interactive nature of the web. By incorporating the five dialogic principles into their web sites, the agricultural communicators will be in a better position to interact with media in a lasting manner rather than simply serving as a source of one-way information. Originality/value -Though the dialogic principles have been studied in other settings, this paper examines their use by organisations in multiple countries. Given the increasing globalisation of the agriculture industry, it is vital to understand how this industry communicates with the media given that it has repeatedly complained about media coverage of agricultural issues and the push by the American Farm Bureau to assist other national agricultural associations around the world.

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Weblogs and internal communication in a corporate environment: a case from the ICT industry

Cited by 30 publications

References 13 publications

Exploring Appropriation of Enterprise Wikis:

Exploring Appropriation of Enterprise Wikis:

Use of social media for health education and corporate communication of hospitals

Examining how industries engage the media

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