Webinar among Indonesian academics during Covid-19, embracing the audiences

Priatmoko, Setiawan; Hossain, Md Billal; Rahmawati, Wuri; Winarno, Susilo Budi; Dávid, Lóránt Dénes

doi:10.1371/journal.pone.0265257

Cited by 9 publications

(7 citation statements)

References 37 publications

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“…Selain itu, dalam penelitian ini juga menujukkan hasil bahwa Minat Berkunjung memimiliki pengaruh terhadap Keputusan Berkunjung. Manajemen pemasaran suatu organisasi harus memikirkan setidaknya beberapa hal yang terkait dengan bauran pemasaran yang disesuaikan (Priatmoko, et. al., 2022).…”

Section: Koefisen Determinasiunclassified

Pengaruh ewom di Instagram terhadap minat berkunjung dan dampaknya terhadap keputusan berkunjung wisatawan di Yogyakarta (studi kasus pada akun @explorejogja)

Yuliyani¹,

Suharto²

2023

JTEC

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This research attempts to learn the influence of electronic word of mouthon visiting interest and tourist visiting decisions through the @explorejogja account. The sample in this study revealed 137 accounts that had become followers of the @explorejogja account which were randomly selected. The data collection method used in this study is to use a questionnaire. The data obtained were then processed using descriptive analysis and path analysis. The results of this study indicate that electronic news has an effect on visiting interest and has an impact on tourist visiting decisions. This is a tour from followers of @explorejogja who felt interested and then decided to visit the object uploaded to the @explorejogja account after seeing every photo, video and positive review.

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Section: Koefisen Determinasiunclassified

Pengaruh ewom di Instagram terhadap minat berkunjung dan dampaknya terhadap keputusan berkunjung wisatawan di Yogyakarta (studi kasus pada akun @explorejogja)

Yuliyani¹,

Suharto²

2023

JTEC

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“…Menurut data yang dikumpulkan oleh CMO Council, 71% Tourism and Economic Vol.5, No.1, 2022 pengguna internet lebih cenderung membeli produk dari brand yang mereka ikuti di jejaring sosial. Dengan demikian, konsep pemasaran didasarkan pada asumsi bahwa ketika perusahaan memberikan informasi penting kepada pelanggan, perusahaan dapat mengharapkan tanggapan atau saran dari pelanggan (Priatmoko et al, 2022).…”

Section: Pemasaran Digitalunclassified

“…Konten yang disampaikan perlu dipastikan agar dapat diserap secara optimal oleh pelanggan. Menurut Alencia (dalam Priatmoko et al, 2022), terdapat beberapa faktor yang mempengaruhi repson audience antara lain, kegunaan, kualitas pelayanan, kualitas informasi, dan kualitas sistem.…”

Section: Viral Marketingunclassified

Strategi Pemasaran Digital Melalui Media Sosial Dalam Penyelengaraan Event Inacraft 2022

Basnet

Auliya

2022

JTEC

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Currently, digital marketing through social media has been carried out by various industries, one of it is the MICE industry, such as the INACRAFT 2022 exhibition. In its implementation, to achieved the target of INACRAFT 2022 visitors, need a strategy for the marketing which can run effectively and be able to attract visitors. Therefore, this Final Project examined the digital marketing strategy with social media implemented by PT. Mediatama Binakreasi in organizing the INACRAFT 2022 event. The purpose of this research is to find out digital marketing strategies with social media, the benefits derived from using digital marketing through social media, and the management of social media used in INACRAFT 2022 event. This research using descriptive qualitative research with data collection techniques, namely observation, interviews, and literature studies. The resource persons (interviewee) of this research are Marketing Communication (Marcomm) Manager, Supervisor, and Social Media Officer from PT. Mediatama Binakreasi. The results of this research indicate that INACRAFT 2022 focuses on digital marketing through INACRAFT's official social media with campaigns using Instagram, Facebook, and Youtube. From this results, expectedly this research can provide useful information in the marketing field, especially digital marketing through social media on the event.

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“…Priatmoko, Hossain, Rahmawati, Winarno, and Dávid [26] carried out a study entitled "Webinar among Indonesian academics during Covid-19, embracing the audiences". The research aimed to find out the phenomenon of webinar competition from the viewpoint of the audience.…”

Section: Empirical Reviewmentioning

confidence: 99%

Webinar- A Communication Strategy in the Wake of the Coronavirus Pandemic: A Swot Analysis

Azubuike¹,

Isaac²

2022

AJESS

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Web-based communication such as webinar is a form of online communication from a source to a receiver especially (in precarious urgent situations such as the present pandemic era) when abnormal is the new norm and with the prohibitions made on large gathering of people because their safety is not guaranteed due to the wide spread of the Corona Virus. Many organizations, associations among others due to the strengths and potentials of webinar speedily adopt and incorporate webinars as a communication medium without fully understanding and having complete knowledge on all there is to know about webinar usage. In so doing, they fail to realize and consider the strengths, weaknesses, opportunities and threats associated to webinar as a medium of communication. The implication of such oversight is participants’ not gaining value for their time and in some cases money spent, in some cases this creates a negative impression about webinar on the minds of participants. Therefore, the study presents an analysis on the Strengths, Weaknesses, Opportunities and Threats of organizations adopting webinar as a communication strategy in the wake of the COVID-19 pandemic. The study concludes that webinars are effective communication strategies; hence, corporate establishments and institutions of higher learning need to utilize the analysis presented herein particularly the weaknesses of webinars in order to structure and package their webinar events in a manner that will counter the weaknesses and thus produce satisfactory results for all parties.

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Webinar among Indonesian academics during Covid-19, embracing the audiences

Cited by 9 publications

References 37 publications

Pengaruh ewom di Instagram terhadap minat berkunjung dan dampaknya terhadap keputusan berkunjung wisatawan di Yogyakarta (studi kasus pada akun @explorejogja)

Pengaruh ewom di Instagram terhadap minat berkunjung dan dampaknya terhadap keputusan berkunjung wisatawan di Yogyakarta (studi kasus pada akun @explorejogja)

Strategi Pemasaran Digital Melalui Media Sosial Dalam Penyelengaraan Event Inacraft 2022

Webinar- A Communication Strategy in the Wake of the Coronavirus Pandemic: A Swot Analysis

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