Web Strategies to Promote Internet Shopping: Is Cultural-Customization Needed?

Sia, Choon Ling; Lim, Kai H.; Leung, Kwok; Lee, Matthew; Huang, Wayne; Benbasat, Izak

doi:10.2307/20650306

Cited by 278 publications

(168 citation statements)

References 70 publications

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“…Wang and Liao showed that user satisfaction was often seen as a key antecedent to predict the success of a particular IS [3,14,30], or to anticipate a user's use of the IS [10,11].…”

Section: Personalization Process In the Design Dimensionmentioning

confidence: 99%

Enhancing e-learning effectiveness using an intelligent agent-supported personalized virtual learning environment: An empirical investigation

Huang

Wang³

et al. 2014

Information & Management

101

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“…Wang and Liao showed that user satisfaction was often seen as a key antecedent to predict the success of a particular IS [3,14,30], or to anticipate a user's use of the IS [10,11].…”

Section: Personalization Process In the Design Dimensionmentioning

confidence: 99%

Enhancing e-learning effectiveness using an intelligent agent-supported personalized virtual learning environment: An empirical investigation

Huang

Wang³

et al. 2014

Information & Management

101

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“…One can value the elements seen on a website as positive or negative elements. For example, one may positively interpret a noticed endorsement by a trusted third party and, thus, positively assess the website's credibility (Pavlou & Gefen, 2004;Sia et al, 2009). On the other hand, one might negatively interpret a website's poor design elements and, thus, negatively assess the website's credibility.…”

Section: Figure 2 Working Research Modelmentioning

confidence: 99%

Website Credibility Assessment: An Empirical - Investigation of Prominence-interpretation Theory

George

Mirsadikov²,

Mennecke³

2016

THCI

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Abstract:While a variety of research studies have examined factors that influence individuals' attitudes toward and use of websites, an important yet understudied stream looks at the role of website credibility. We examine website credibility through the lens of prominence-interpretation theory. Fogg (2003) developed this theory to help explain the relationships between what users observe about a website, how they interpret it, and how observation and interpretation together determine website credibility. In this paper, we look specifically at the relationship between prominence and interpretation and how these variables interact to influence attitudes about website credibility. We examined this relationship using a controlled laboratory experiment in which we exposed subjects to a website and asked them what they saw and how they interpreted what they saw. We analyzed these data using discriminant analysis and show that the interaction between prominence and interpretation accurately predicts attitudes about credibility, which offers strong support for prominence-interpretation theory. We discuss these findings and their implications for theory and practice.

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“…Internet allows consumers to share their opinions through various means: blogs, forums, consumer ratings and endorsements (Cheung et al, 2009, Ha, 2002, Sia et al, 2009. These allow consumers to pass along first-hand experience with a product or an e-retailer (Ha, 2002).…”

Section: Electronic Word-of-mouth (Ewom)mentioning

confidence: 99%

“…Culture may have an influence on the role played by eWOM. Research shows that peer customer endorsements are more trusted by consumers from a collectivistic culture than by those from an individualistic culture (Sia et al 2009). It is important for e retailers to encourage the development of an online community of contributors to their websites (Cheung et al, 2009, Ha 2002, Tan et al, 2009) in order to attract customers and improve the credibility of their sites.…”

Section: Electronic Word-of-mouth (Ewom)mentioning

confidence: 99%

“…Several researches have studied online shoppers from different cultural backgrounds and websites targeting these groups (Karaçay et al, 2010, Sia et al, 2009, Singh et al, 2008, Vachon & Vachon, 2010. These articles show that simple translation is not sufficient and that the websites must be adapted culturally and linguistically to their target audience.…”

Section: Social Presencementioning

confidence: 99%

See 1 more Smart Citation

Can Online Decision Aids Support Non-Cognitive Web Shopping Approaches?

Vachon¹

2011

IJBM

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This article investigates two research questions concerning web shopping tools. The first asks how online decision aids can support a consumer's non-cognitive decision processes. The second asks how these tools support non-cognitive online shopping for products of different categories. To answer these questions, the author conducted a thorough literature review in the fields of management information systems, e-commerce and consumer behaviour. The results show that e-shoppers may adopt several non-cognitive decision-making approaches. Not one tool is sufficient to support all of these, but web stores should offer a selection of decision aids to satisfy their customers' needs. These tools need to be adapted as well to the categories of products offered in each web store.

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Web Strategies to Promote Internet Shopping: Is Cultural-Customization Needed?

Cited by 278 publications

References 70 publications

Enhancing e-learning effectiveness using an intelligent agent-supported personalized virtual learning environment: An empirical investigation

Enhancing e-learning effectiveness using an intelligent agent-supported personalized virtual learning environment: An empirical investigation

Website Credibility Assessment: An Empirical - Investigation of Prominence-interpretation Theory

Can Online Decision Aids Support Non-Cognitive Web Shopping Approaches?

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