Web evaluation: Heuristic evaluation vs. user testing

Tan, Wei siong; Liu, Dahai; Bishu, Ram R.

doi:10.1016/j.ergon.2008.02.012

Cited by 128 publications

(72 citation statements)

References 9 publications

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“…2) Experiment (user testing) method: User testing is one of the most widely used methods to evaluate website design and to examine the level of usability [47]. Since user testing is the most efficient evaluation method, it is the main method in usability testing [10].…”

Section: Evaluation Methodsmentioning

confidence: 99%

“…To explore and evaluate usability problems, two methods are used, experiment, user testing [47], [2] and thinking aloud [31]: 1) Thinking aloud method: Thinking aloud usability testing method is one of the most effective evaluation methods and most widely used method in usability testing [10], [32] This method supports the user to think aloud and share their thoughts and emotions while carrying out tasks whilst the user is being observed. One of the benefits of this method is that it allows the researcher to comprehend and understand why the user undertakes a specific decision.…”

Section: Evaluation Methodsmentioning

confidence: 99%

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Evaluation of the Impact of Usability in Arabic University Websites: Comparison between Saudi Arabia and the UK

Benaida¹,

Namoun²,

Taleb³

2018

ijacsa

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Abstract-Today usability is a crucial factor that can affect any website. The purpose of this study is to explore major usability defects within Saudi university websites in comparison to British university websites from a Saudi student perspective. In addition, students are expected to achieve their goal when surfing a Saudi Arabian university website comfortably and efficiently without any complication. This study uses two methods to evaluate and measure usability problems; user testing and thinking aloud. Both methods are very useful and effective for collecting data from participants. Based on the ranking of the universities, 60 students were split evenly into three groups; each group was asked to evaluate a different pair of university websites from different ranking levels, one from the UK and the other from KSA. The evaluation performed by each group was gathered using the SUS (System Usability Scaling) questionnaire to find flaws within the usability of the website. During the experiment, the participants' opinions were collected using the thinking aloud method. The findings of this research showed that all Saudi universities in all tiers had significant problems within the usability of their websites. The most frequent problems found were, inconsistency, integration, confidence and satisfaction. Other less frequent problems that were found during this study were design concepts, easy use of websites and comfort of students. Saudi universities can learn from the differences in the quality between both sides to upgrade and redesign their website to achieve user satisfaction, therefore increasing the confidence of the users.

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Section: Evaluation Methodsmentioning

confidence: 99%

Section: Evaluation Methodsmentioning

confidence: 99%

Evaluation of the Impact of Usability in Arabic University Websites: Comparison between Saudi Arabia and the UK

Benaida¹,

Namoun²,

Taleb³

2018

ijacsa

View full text Add to dashboard Cite

show abstract

“…Many researchers have attempted to evaluate websites and proposed a variety of criteria, methods, and techniques [5,12]. Most studies, however, have proposed specific evaluation criteria for various properties of website and have used methods such as inspection, testing, and inquiry to identify the problems that occur while performing a specific set of tasks.…”

Section: Introductionmentioning

confidence: 99%

A Content Analysis for Website Usefulness Evaluation: Utilizing Text Mining Technique

Kwon¹,

Jeong²

2015

Journal of Internet Computing and Services

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With the increasing influence of online media, company websites have become important communication channels between companies and customers. Companies use their websites as a marketing tool for a variety of purposes, including enhancing their image and selling products or services. Many researchers have examined the criteria, methods, and tools for website evaluation, but most have focused on usability. Prior content analyses have focused not on text content but on website components, an approach likely to produce subjective evaluations. This study attempts to objectively evaluate company websites by utilizing text mining. We analyze the usefulness of company websites by presenting visualized outputs from a business perspective, allowing practitioners to easily understand the results of the website evaluation and use them in decision making. To demonstrate our method empirically, we selected a company with a number of affiliates in Korea and analyzed the text content of their websites to assess their usefulness using natural language processing and graphics packages in R. Practitioners can easily employ our objective evaluation method, and researchers can use it to gain a new perspective on website evaluation.

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“…a home page layout that was regarded as being too long). Tan et al (2009), who compared user testing and heuristic evaluation by evaluating four commercial websites, also classified usability problems by their types.…”

Section: Introductionmentioning

confidence: 99%

E‐commerce websites for developing countries – a usability evaluation framework

Hasan

Morris

Probets

2013

Online Information Review

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Purpose: The purpose of this research was to develop a methodological usability evaluation framework for e-commerce websites. Design/methodology/approach: A multiple-case study (comparative design) was used, where three usability methods (user testing, heuristic evaluation and web analytics) were applied to three Jordanian e-commerce companies. The resulting framework took into account the advantages and disadvantages of the methods in identifying specific usability problems on the e-commerce websites. Findings: A four-step framework was developed to facilitate the evaluation of ecommerce sites. Research limitations:The framework was developed and tested using Jordanian users, experts and e-commerce sites. The study compared the ability of the methods to detect problems that were present, however, usability issues not present on any of the sites could not be considered when creating the framework. Practical implications:The framework helps e-commerce retailers evaluate the usability of their websites and understand which usability method(s) best matches their need. Originality/value: This research proposes a new approach for evaluating the usability of websites, specifically e-commerce sites. A particularly novel approach is the use of web analytics (Google Analytics software) as a component in the usability evaluation in conjunction with heuristics and user testing.

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Web evaluation: Heuristic evaluation vs. user testing

Cited by 128 publications

References 9 publications

Evaluation of the Impact of Usability in Arabic University Websites: Comparison between Saudi Arabia and the UK

Evaluation of the Impact of Usability in Arabic University Websites: Comparison between Saudi Arabia and the UK

A Content Analysis for Website Usefulness Evaluation: Utilizing Text Mining Technique

E‐commerce websites for developing countries – a usability evaluation framework

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