Web-Based Digital Marketing Application for Sales of Sacrificial Animals in Kandang Qurban Ganggang Panjang Village, Sidoarjo

Abstract

Technological advances in various fields of technology encourage the emergence of various new innovations that have a very positive impact on the world of trade. With the number of internet users increasing day by day, it opens up opportunities for entrepreneurs to develop their business through mobile phones. Like cattle and goats which are in great demand by the public for religious purposes or for consumption, the demand for these animals increases as the Eid al-Adha holiday approaches. In 2019, beef consumption was 18,913,246 tons while goat meat was 8,608,121 tons. However, in buying and selling activities, cattle breeders still use simple information media so that they are not optimal. Therefore, to support the sales process, a web-based information system is needed. Customers will find it easier to access the information they need at any time regarding prices, conditions, and maintenance. This application is made using the waterfall method starting from analysis, design, coding, testing, to maintenance. With these problems, the authors examine the existing problems, namely "Digital Marketing Applications in Increasing Web-Based Livestock Sales in Kandang Qurban Ganggang Panjang Village, Sidoarjo. The results of this study are a web-based application with stock, search, ordering and product purchasing facilities.