Web assurance seal services, trust and consumers’ concerns: an investigation of e-commerce transaction intentions across two nations

Kim, Dan Jong; Yim, Myung-Seong; Sugumaran, Vijayan; Rao, H. Raghav

doi:10.1057/ejis.2015.16

Cited by 67 publications

(78 citation statements)

References 99 publications

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“…Both online users and non-online users develop perceived risk involved with other components. For example, concerns related to security, privacy, and business integrity are the main barriers making consumers hesitate to purchase on the Internet [9,54,55].…”

Section: Perceived Risk and Concerns For E-commercementioning

confidence: 99%

“…Consumers' privacy in the online transaction is not a novel issue because online privacy is considered one of the most essential concerns in the e-commerce industry [55]. For e-commerce users, how their personal information is used and treated by online businesses has long been a source of concern [68].…”

Section: Motivation Hindering Factors: Concerns For E-commercementioning

confidence: 99%

“…In this situation, how collected personal data are used or treated by online merchants is critical, and the importance of business integrity is greater now than ever before [70]. In other words, whether consumers interact with e-commerce merchants mainly depends on integrity of online businesses [55]. Therefore, if consumers have concerns over the legitimacy of online businesses, the motivation to trade through the online open market might be inhibited.…”

Section: Hypothesis 4a (H4amentioning

confidence: 99%

“…Concerns for e-commerce, the moderation variables, were based on the items to measure three sub-dimensions in the Kim et al [55]'s research. Five questions drawn from Chen's research [80] were used to measure privacy concern, and four questions were developed based on the work of Gefen [54] and Swaminathan et al [81] to measure security concern.…”

Section: Measurementsmentioning

confidence: 99%

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Purchase Intention in the Online Open Market: Do Concerns for E-Commerce Really Matter?

Kim

2020

Sustainability

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This study aims to investigate motivational factors and motivation hindering factors of online shopping via online open market platforms. For a comprehensive exploration, the response data were collected from a total of 417 Korean consumers before conducting a hierarchical regression analysis. The results showed that the effects of motivation factors on purchasing intention were all supported. As for moderating effects of concerns for e-commerce, privacy concerns by time saving, perceived ease of use, and security concerns by cost saving were found to be statistically significant. Privacy concerns by cost saving and business integrity concerns by time saving were also found to be statistically significant, but had a positive effect as opposed to an initial prediction. The finding denotes that, in order to reduce concerns for e-commerce, consumers may prefer using the online shops they can trust based on their previous shopping experience. Various concerns identified and analyzed in this study are clues to better understanding what potentially motivates or obstructs consumers to shop online, thereby helping businesses thrive in the online open market.

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Section: Perceived Risk and Concerns For E-commercementioning

confidence: 99%

Section: Motivation Hindering Factors: Concerns For E-commercementioning

confidence: 99%

Section: Hypothesis 4a (H4amentioning

confidence: 99%

Section: Measurementsmentioning

confidence: 99%

See 2 more Smart Citations

Purchase Intention in the Online Open Market: Do Concerns for E-Commerce Really Matter?

Kim

2020

Sustainability

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show abstract

“…Therefore, researchers have to be careful when attempting to generalize the results to other social, economic, legal and cultural environments. Privacy is a relative concept and may be related to cultural values [22]; what is considered private in one culture or legal region may not be considered private in another. For example, people in the U.S. tend to take a "privacy pragmatist" perspective, whereas Europeans (including Germans) are concerned about their privacy and are more likely to take the perspective of "privacy fundamentalists" [13].…”

Section: Limitationsmentioning

confidence: 99%