Web 2.0 Social Networks: The Role of Trust

Grabner‐Kräuter, Sonja

doi:10.1007/s10551-010-0603-1

Cited by 133 publications

(83 citation statements)

References 100 publications

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“…Social networking is defined as a set of actors (people/organisations) and the set of connections among the actors representing some relationship (friendship/affiliation/ information exchange) (Grabner-Kräuter, 2009). The web now enables collaboration through SNS among consumers, such as online discussion forums, blogs, social networks sites etc.…”

Section: Social Networking Services In B2c E-commercementioning

confidence: 99%

Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model

Sohaib

Kang

2015

IJEB

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Building trust and understanding its relationship with online purchasing decisions is important to business-to-consumer (B2C) e-commerce firms seeking to extend their consumers reach globally. Based on the StimulusOrganism-Response (S-O-R) model, this paper examines the moderating role of culture on the relationship between B2C web design (web accessibility, visual appearance and social networking services (SNS)) and interpersonal trust (iTrust), cognitive and affect-based trust that trigger online purchasing intentions. Motivation of this study includes, testing and comparing individual consumer level cultural (individualism and uncertainty avoidance) values as moderators in our research model across two different societies (Australia and Pakistan). The data of the survey were analysed using structural equation modelling-partial least square (SEM-PLS) approach. The results highlight the need to consider cultural differences when identifying the mix of web design strategies to employ in B2C e-commerce websites, not only at the country level but also in one culturally diverse country such as Australia.Keywords: B2C; business-to-consumer; e-commerce; e-business; culture; cognitive-based trust; affect-based trust; purchase intention; iTrust; interpersonal trust; reflective and formative construct; Australia; Pakistan.Reference to this paper should be made as follows: Sohaib, O. and Kang, K. (2015) 'Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model', Int. J. Electronic Business, Vol. 12, No. 2, Biographical notes: Osama Sohaib is perusing PhD (2012PhD ( -2015 in Information Systems and a causal academic at Faculty of Engineering and Information Technology, University of Technology, Sydney. His research interest includes trust, usability and cultural issues in e-commerce, innovation, knowledge management and design thinking.Kyeong Kang, PhD is a Lecturer in Faculty of Engineering and Information Technology, University of Technology, Sydney. Her current research interest includes, impact of the cognition, collaboration and cultural issues in e-services. Her research publications include papers in prestigious journals and conferences.

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Section: Social Networking Services In B2c E-commercementioning

confidence: 99%

Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model

Sohaib

Kang

2015

IJEB

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“…When in the presence of social-networked decision-making, the notion of decision-making trust must 30 be made explicit (Rodriguez et al, 2007), as friendship, per se (seldom the reason for linking users), does not identify people as good decision-makers. The familiarity with the technological features and communication tools of social media, or satisfaction with past interactions with other community members, are much more important antecedents for online trust than mere acquaintance or friendship (Grabner-Kräuter, 2009). 35 Nevertheless, semantic web reasoners, agents, and other automated systems can enhance trust judgments, by enabling the detection of related statements, and whether they are contradictory (Gil & Artz, 2007), thus enhancing the trustworthiness of web content by analysing their semantic relationship (Gao, 2010) and also to structure web content in order to extract or perceive the implicit argumentation liaisons.…”

Section: Aq18mentioning

confidence: 99%

Semantic web and decision support systems

Antunes

Freire

Costa

2015

Journal of Decision Systems

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“…This allows for greater interaction between internet users and enhances relationship building with unprecedented human-to-human interactions in internet history (Grabner-Krä uter, 2009). OSNs enable firms to monitor emerging changes in social behavior (Cachia, Compano, & Da Costa, 2007), and to "humanize themselves" (Levy, 2010), and to directly interact with a single consumer.…”

Section: Online Social Network (Osns) and Facebook As Marketing And mentioning

confidence: 99%

Corporate Social Responsibility and Facebook: A Splashy Combination?

Korzilius

Arias²

2016

IBR

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Literature widely explores Corporate Social Responsibility (CSR), Online Social Networks and consumer behavior individually. However, research linking them has been scarce. Therefore, this study aims to assess the effect of CSR information provided through Facebook on consumers" brand image and purchase intention, considering the role of consumer´s product involvement. A fictitious brand profile "Splash Citrus" was designed for an online experiment conducted with participants from two countries, Colombia and the Netherlands, studying the effect of the stimulus, communication channel, Facebook versus Video commercial, on purchase intention and brand image. There was evidence that participants receiving CSR information through Facebook have a higher Brand image than participants receiving information through a video commercial. This effect on brand image appears particularly in higher product involved participants. Cross-cultural values did not affect these relationships. CSR and Facebook thus seem a splashy combination allowing managers to implement innovative strategies to achieve financial, social, and, environmental sustainability.

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Web 2.0 Social Networks: The Role of Trust

Abstract: online social networks, privacy, security, social capital, social networking, sources of trust, trust, value, Web 2.0 environment,

Cited by 133 publications

References 100 publications

Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model

Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model

Semantic web and decision support systems

Corporate Social Responsibility and Facebook: A Splashy Combination?

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