Web 2.0 and Digital Business Models

Wirtz, Bernd W.; Mory, Linda; Piehler, Robert

doi:10.1007/978-3-642-39747-9_31

Cited by 9 publications

(5 citation statements)

References 22 publications

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“…Based on the results obtained and considering the central nucleus of the social representation, one may conclude that the respondents' perceptions on cloud computing centers on the operational and functional aspects of this paradigm, focusing mainly on its availability, storage and security dimensions. Thus, the IT professionals in this study fail to comprehend the transformational impact of cloud computing (Benlian et al, 2018), the strategic value of same (Wirtz et al, 2014), as well as new business models that might be enabled by this new paradigm (Marston et al, 2011). This conclusion tallies with the cloud computing settings in Brazil and other emerging countries as set forth in the introduction, as companies in these countries rely more on the cloud to store and host their workloads and most firms are still experimenting with the cloud or making their initial investments, while only a few are already at the next stage with respect to developing long-term cloud strategies that combine multiple deployment models to serve current and future needs.…”

Section: Discussionmentioning

confidence: 91%

“…The technical issues associated with the use of cloud computing have been broadly addressed by the scientific literature in this realm (Buyya et al, 2009;Armbrust et al, 2010;Verdi et al, 2010;Mell and Grance, 2011;Marston et al, 2011;Brian et al, 2012;Venters and Whitley, 2012). There are also studies on the strategic use of cloud computing and the sundry Social representation of cloud computing 889 business models that have accrued from its adoption by companies (Wirtz et al, 2014), as well as works on the transformational impact of cloud computing (Benlian et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

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It is so! (if you think so!) – IT professionals’ social representation of cloud computing

Jóia

Marchisotti

2020

INTR

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PurposeThis study aims to identify the social representation of cloud computing from the perspective of Information Technology (IT) professionals in emerging countries, comparing it with the extant literature on this subject.Design/methodology/approachData were collected from IT professionals in Brazil, which was used as a proxy for the emerging countries’ context related to cloud computing. Social Representation Theory was then applied to analyze the data.FindingsMismatches between theory and practice on cloud computing make it clear that most of the current scientific literature on cloud computing is, to a great extent, based on the context of developed countries rather than on the context of emerging ones.Research limitations/implicationsErrors of inference may have been made during the categorization of the words evoked. Furthermore, Brazil was used as a proxy for the emerging countries’ context related to cloud computing.Practical implicationsIT professionals in emerging countries have quite an operational view of cloud computing. Thus, companies in these countries have to align cloud computing better with new business models and corporate strategies in order to take advantage of the transformational impacts of cloud computing.Originality/valueIT professionals in emerging countries have failed to notice the strategic value of cloud computing, the new business models enabled by same, the privacy issues related to it and the impact cloud computing adoption can have on the IT costs of an organization. Moreover, mobility can be a paramount issue related to cloud computing in emerging countries – a fact thus far overlooked by academia.

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Section: Discussionmentioning

confidence: 91%

Section: Introductionmentioning

confidence: 99%

It is so! (if you think so!) – IT professionals’ social representation of cloud computing

Jóia

Marchisotti

2020

INTR

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“…The evaluation tool was a questionnaire completed by the participation group who rated the system's abilities on a 5-point Likert scales anchored by 5 as strongly agree to 1 being strongly disagree. The questionnaire was divided into commerce, content, context, and communication [18], [25], [26]. The results of the evaluation will be used to further develop the prototype system prior to the implementation of the real system.…”

Section: System Evaluation 421 Evaluationmentioning

confidence: 99%

E-service portal for freelance community: case study in photography business

Chai-Arayalert

Puttinaovarat

Thongsri

2022

IJECE

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This study revealed the limitations of freelancers’ inability to perform portfolios and biographies, their performance ratings to a large community of customers. The difficulties were evident in searching for reliable, qualified and experienced freelancers from multi-channel information sources. These limitations might impact the ability of freelancers selected by customers to perform the required task to the customers’ satisfaction. This research focused on the case study of the freelance community for photography business in southern of Thailand. This aims to establish an online facility in which freelance photographers can publicize their services and performance to potential customers. The concepts entailed in web portals and e-services were the key elements in the development and ensured that its functions worked efficiently. The study employed qualitative methods were used to assess the current practices of web portal and thus determining the requirements for the e-service web portal for freelance community. The practical contribution is that it can aid the effective design and implementation of an e-service web portal for the freelance community of photography business, and it is a massive step towards promoting the freelance community in Thailand.

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“…The technical issues associated with the use of Cloud Computing have been widely addressed in the literature, mostly in the studies of Armbrust et al (2010), Brian et al (2012), Buyya et al (2009), Mell and Grance (2011), Marston, Li, Bandyopadhyay, Zhang, and Ghalsasi (2011) and Verdi, Rothenberg, Pasquini, and Magalhães (2010). Some studies have also revealed how Cloud Computing has been strategically adopted by companies to build business models (Wirtz, Mory & Piehler, 2014).…”

Section: Introductionmentioning

confidence: 99%

“…Based on the results obtained, especially considering the central nucleus, it may be concluded that the perception of Brazilian IT professionals toward Cloud Computing -in agreement with a part of the scientific literature on this concept -is focused on its operational and functional aspects, especially on the availability, storage, and security dimensions. Thus, Brazilian IT professionals lack understanding about the strategic value of Cloud Computing, as proposed byWirtz et al (2014), and of the new business models provided by this new paradigm, as suggested byMarston et al (2011).…”

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confidence: 99%

A Representação Social De Cloud Computing Pela Percepção Dos Profissionais Brasileiros De Tecnologia Da Informação

2019

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RESUMO Este estudo busca identificar a representação social sobre Cloud Computing, pela percepção dos profissionais brasileiros de Tecnologia da Informação (TI). Os dados empíricos foram coletados por meio de questionários on-line respondidos por uma amostra por acessibilidade de 221 profissionais de TI e analisados por meio da Teoria da Representação Social (TRS), operacionalizada pelas técnicas de evocação livres de palavras e do quadro de quatro casas de Vergès, bem como pelas análises implicativa, léxica e de conteúdo. Como resultado, identificou-se que o núcleo central da representação social associada ao Cloud Computing é composto pelas palavras: nuvem, armazenamento, disponibilidade, internet, virtualização e segurança. Assim, conclui-se que os profissionais de TI no Brasil têm uma visão mais operacional do que estratégica do Cloud Computing. Essa visão funcional, congruente com parte da literatura científica sobre o tema, fundamenta-se basicamente em aspectos relacionados à segurança, armazenamento e disponibilidade dos dados armazenados no Cloud Computing, faltando uma percepção do valor estratégico do Cloud Computing, baseada na viabilização de novos modelos de negócio. Finalmente, este artigo traz uma contribuição metodológica original ao usar a TRS - por meio da aplicação conjunta das análises implicativa, léxica e de conteúdo - na definição de um constructo específico.

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Web 2.0 and Digital Business Models

Cited by 9 publications

References 22 publications

It is so! (if you think so!) – IT professionals’ social representation of cloud computing

It is so! (if you think so!) – IT professionals’ social representation of cloud computing

E-service portal for freelance community: case study in photography business

A Representação Social De Cloud Computing Pela Percepção Dos Profissionais Brasileiros De Tecnologia Da Informação

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