Wearing Conditions of Outdoor Jacket for Senior Men and Research for Actual Product Size of Outdoor Brands

Abstract

: This study analyzes the wearing and purchasing conditions of outdoor jackets by senior men who are over 50s, and examines product sizes of outdoor jackets in the market. A total of 134 questionnaires and sizing systems (or product size) of 10 outdoor brands were used as analytical data. The results were: a high number of senior men enjoyed hiking as an outdoor activity, with most of them following this activity1-3 times per month and as a preferred personal activity for over 5 years. Most needed outdoor wear suitable for these daily life activities. Outdoor wear satisfaction tends to decrease as people age. The major reason for the dissatisfaction with outdoor wear was price. Senior men aged 50s and 60s emphasize design and color when purchasing outdoor wear; however, men in their 70s considered price a priority. Senior men preferred outdoor brands based on a comfortable fit. An investigation on 10 outdoor brands indicated that they had not designated a specific target customer. A comparison of the product size of outdoor jackets with a similar silhouette indicated some deviations among sizes; however, the age of customers was not considered. The human body tends to shrink in stature and increase in girth as a person ages; consequently, we need to reflect body shape changes and senior's size in outdoor wear.

A Product and Sizing System Investigation of Domestic and Foreign Dress form for Development of Senior Men's Dress form

“…이상 남성을 대상으로 Back and Jang(2015), Kwon et al(2015) 의 연구가 있었다. 의류업체에서 사용하는 피팅용 드레스폼에 관한 연구는 Koo and Lee(2005), Park(2015), Song(2003), Song et al(2004), Suh and Oh(2012) Table 1에 나타내었다.…”