We were the children of a romantic era: nostalgia and the nonideological everyday through the perspective of a ‘Silent Generation’

Jõesalu, Kirsti

doi:10.4324/9780203712108-7

Cited by 3 publications

(5 citation statements)

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“…The lack of gender balance was not intentional, however, the recruitment of male youths into the research was not successful, and the consent of the parents or grandparents of possible male participants was not achieved. This gender imbalance in the sample has occurred in other studies and may have to do with males being more reluctant discussing their family issues or personal past (Green, 2013; Jõesalu, 2016).…”

Section: Methodsmentioning

confidence: 93%

“…However, in all cases, speaking Estonian was the informants’ own preference. Another aspect influencing the outcome of this study can be gender: it has been suggested that female informants may be more prone to concentrate on everyday rather than political issues (Jõesalu, 2016: 5). On the other hand, the class background and involvement in activism of the particular sample can balance this tendency as they were quite aware of the social and political developments.…”

Section: Methodsmentioning

confidence: 99%

“…Thus, for the generation who had lived through the period, everyday life may have seemed to be more important than the ideology. Here, the fact that they were children may play a role as well, but also their gender, as it has been suggested women were more prone to reflect on everyday issues rather than ideology (Jõesalu, 2016).…”

Section: Methodsmentioning

confidence: 99%

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Rejecting, re-shaping, rearranging: Ways of negotiating the past in family narratives

Nugin

2019

Memory Studies

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Constructing a shared past is one of the ways to integrate young people into their communities. In a multicultural post-socialist society like Estonia, different narratives sometimes complement, but often compete with each other. Thus, the conflicting stories need to be negotiated to create a usable past. Based on 14 interviews within 5 families, the article explores the issues of negotiating memory in family contexts. It will be argued that in certain cases the tales of kin need to be re-shaped, rearranged or reasoned in order to relate to grand national narratives. When family stories would not allow to identify positively with patterns of institutionalized memory, the national discourse is either rejected, ignored, or relativized to reconcile the versions. The article calls for looking into the mechanisms of these reconciliations on the individual level to find ways of shaping the collective narratives for a more cohesive mnemonic culture.

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Section: Methodsmentioning

confidence: 93%

Section: Methodsmentioning

confidence: 99%

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Rejecting, re-shaping, rearranging: Ways of negotiating the past in family narratives

Nugin

2019

Memory Studies

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“…These people focused on the career they preferred to activism. They grew up at a time when it was not safe to express their views and attitudes (Joesalu, 2016). In terms of the use of communication technologies in the online environment, they use them mainly to stay in touch with their family and loved ones (Randal et al, 2015).…”

Section: Source: Authorsmentioning

confidence: 99%

Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment

Nica¹,

Gajanova²,

Kicová³

2020

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Because of the large number of communication tools available in the online environment, besides creating an attractive product, hotel management needs to accurately target each segment through meaningful content and find a relevant communication journey of informational nature. For this reason, the aim of the contribution is to propose customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment. Due to the impossibility of its determination and subsequent application across the entire market, we determined the segmentation in the selected industry based on a survey of customers (hotel guests) in the Slovak Republic. By means of scientific research methods such as excerpting, description, comparative analysis, deduction and induction, determination of absolute and relative number, level of mean values, confirmation of the existence of dependency between variables, we extracted the obtained data from marketing research into the required information necessary to fulfill the aim of the contribution.

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“…Sõjajärgse Tartu eluolu ja linn kui mängukeskkond ei pärssinud intervjueeritavate arvates nende mängimist, ehkki üks osa lapsi hakkas üsna varakult tööle (Grauberg 2003). 1940. aastatel sündinuid on vaadeldud nii eluloo-uurimise kui sotsioloogilise poole pealt (Aarelaid-Tart 2012;Jõesalu 2017Jõesalu , 2018Raudsepp 2012).…”

Section: Olud Sõjajärgsetel Kümnenditelunclassified

Meenutused nukkudest ja nendega mängimisest 1940.–1950. aastate Eestis

Tuisk¹

2019

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Teesid: Artikkel põhineb 2013. aastal Eesti Kirjandusmuuseumi Eesti Rahvaluule Arhiivis korraldatud lastemängude kogumisvõistluse kaastöödel. Need on kogutud teemakirjutuse ehk teemajutustusena, mis on üks allikaloomise viis. Nimetan teemakirjutusena kogutud mängude-teemalist ainest mängumälestusteks. Tematiseerimise abil vaatlen 1940. aastatel sündinud mälestuste kirjutajate endi arvamusi nukkudest, nende omamisest ja nende arvust. Lastemängude uurijad on välja toonud, et tüdrukute silmis oli nukkudel 1950. aastatel eriline staatus -nukud olid neile armsad, nendega tegeleti ja neid hoiti. Nukkude kohta on vaadeldavates kaastöödes erinevaid arvamusi, sageli seostub nukkudega mõni emotsionaalselt mõju avaldanud ere mälestus, "välkmälestus". Kaastöödes tuleb nähtavale mälestuste dialoogilisus: neis põimuvad isiklik ja rahvaluulekoguja vaatepunkt, kui kujutletavatele lugejatele vahendatakse nii lapse emotsioone kui ka jagatakse teadmisi oma lapsepõlvest. Mänguasjade puudust kirjeldades annavad üks osa kirjutajaid ühtlasi edasi oma väärtushinnangud, osutades, et ilma mänguasjadeta sai areneda laste loovus ja kujutlusvõime. Kohati nähakse ennast mitte oludele allutatuna, vaid tegutsejatena, kes olude kiuste endale täisväärtusliku mängumaailma loovad.1950. aastatel sai ühtlasi alguse Euroopa ja Ameerika mänguasjatööstuse kiire kasv -uute materjalide kasutuselevõtt viis hinnad alla, kasvav maksujõud tõi uusi tarbijaid. Eestis olid ühiskondlikud olud pärast Teist maailmasõda rahutud: sellises kontekstis on kõnesolevat igapäevaelu-ja lapse-keskset teemat huvipakkuv avada.

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We were the children of a romantic era: nostalgia and the nonideological everyday through the perspective of a ‘Silent Generation’

Cited by 3 publications

References 0 publications

Rejecting, re-shaping, rearranging: Ways of negotiating the past in family narratives

Rejecting, re-shaping, rearranging: Ways of negotiating the past in family narratives

Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment

Meenutused nukkudest ja nendega mängimisest 1940.–1950. aastate Eestis

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