We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives

Martin, Kelly D.; Scott, Maura L.

doi:10.1177/07439156221100305

Cited by 1 publication

(1 citation statement)

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“…Beyond seeking inquiries that directly explore topics related to diversity, it is important to actively work to ensure that the Journal authorship approaches policy topics through a variety of lenses. Varied disciplines, different schools of thought within disciplines, and divergent methodologies all contribute to the richness of JPP&M (Martin and Scott 2022). The work published in JPP&M , largely due to the efforts of past editorial teams, spans multiple domains within marketing (e.g., macromarketing, ethics, Consumer Culture Theory, Transformative Consumer Research, experimental work, quantitative modeling) and beyond (e.g., public health, economics).…”

Section: An Inclusive Approach To Policy Researchmentioning

confidence: 99%

Into the Woods: Making a Difference via Marketing and Public Policy Research

Kees,

Vallen

2023

Journal of Public Policy & Marketing

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It's a great time to be a policy researcher. The present state of the world has cultivated an increased interest in credible research that makes a difference from academic, business, and policy constituents alike. As we find ourselves in a time marked by extensive changes-in consumer values, business practices, policy making, political systems and leadership, and reactions to and opinions of policy and policy makers-research at the intersection of marketing and public policy has never been more important and relevant. Cutting-edge topics are often risky and work grounded in substance is usually messy. We speak here to those researchers who have gone or are seeking to go "into the woods" to find the important questions that need answers.

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Section: An Inclusive Approach To Policy Researchmentioning

confidence: 99%