«We are new farmers selling products from rural area»: the labor process to perform authenticity of live e-commerce sellers in China
Shichang Duan
Abstract:This article examines the labor process to perform authenticity of live e-commerce sellers, so-called "new farmers", as entrepreneurial subjects, in rural China. The author conducted fieldwork in three live e-commerce teams for one year. Drawing on these data, this article elaborates the exploitative aspect of plat-form labor by describing the tension between mobilization narratives and the labor experience to perform authenticity. These mobilization narratives include interre-lated discourse praising performi… Show more
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