he Who were a successful English rock and roll band known for their popular songs and albums in the 1960s and 1970s, as well as for a very loud and raw performing style. If the Who had done nothing else, they would have secured a place in rock and roll history for using "feedback" in their live act, playing loud music, and smashing guitars and drums. his article examines the curious appeal of the Who's startling sound for an early generation of rock music fans, and how their brand of music found enthusiastic audiences first among local fans in [1964][1965], and then across the Atlantic through the early 1970s.