2016
DOI: 10.1177/1469540516684187
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‘We achieve the impossible’: Discourses of freedom and escape at music festivals and free parties

Abstract: In this paper we explore the notion of freedom as a form of governance within contemporary consumer culture in a sphere where 'freedom' appears as a key component: outdoor musicbased leisure events, notably Music Festivals and Free Parties. 'Freedom' is commodified as central to the marketing of many music festivals, which now form a highly commercialised sector of the UK leisure industry, subject to various regulatory restrictions. Free parties, in contrast, are unlicensed, mostly illegal and far less commerc… Show more

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Cited by 29 publications
(44 citation statements)
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“…Commodification entails a good or service being ‘shaped, packaged, distributed and marketed’ (Brownlie and Saren, 1995: 621) and usually involves something becoming materialized, objectified or reified for mass audiences (Drummond, 2006; Peñaloza, 2000). This includes the transformation of cultural goods and practices, such as artworks and museums (Drummond, 2006; Goulding, 2000); people, such as celebrities (Hewer and Hamilton, 2012); identities, such as one’s social media self (Anderson et al, 2016; Hubbard et al, 2017); ideas, such as values and beliefs (Goulding, 2000; Griffin et al, 2016); sacred entities, such as religion and spirituality (Askegaard and Eckhardt, 2012; Jafari and Süerdem, 2012); and bodily goods, such as gametes and organs (Almeling, 2007; Bokek-Cohen, 2015; Daniels, 2008; Kroløkke, 2009).…”
Section: Commodification and Value Creation In Consumer Researchmentioning
confidence: 99%
See 1 more Smart Citation
“…Commodification entails a good or service being ‘shaped, packaged, distributed and marketed’ (Brownlie and Saren, 1995: 621) and usually involves something becoming materialized, objectified or reified for mass audiences (Drummond, 2006; Peñaloza, 2000). This includes the transformation of cultural goods and practices, such as artworks and museums (Drummond, 2006; Goulding, 2000); people, such as celebrities (Hewer and Hamilton, 2012); identities, such as one’s social media self (Anderson et al, 2016; Hubbard et al, 2017); ideas, such as values and beliefs (Goulding, 2000; Griffin et al, 2016); sacred entities, such as religion and spirituality (Askegaard and Eckhardt, 2012; Jafari and Süerdem, 2012); and bodily goods, such as gametes and organs (Almeling, 2007; Bokek-Cohen, 2015; Daniels, 2008; Kroløkke, 2009).…”
Section: Commodification and Value Creation In Consumer Researchmentioning
confidence: 99%
“…society, culture). Commodification critics emphasize the dilution, loss or destruction of the original sociocultural value of entities in favour of the financial exchange value that they can yield (Almeling, 2009; Askegaard and Eckhardt, 2012; Griffin et al, 2016; Hewer and Hamilton, 2012; Jafari and Süerdem, 2012). Bodily goods (e.g.…”
Section: Commodification and Value Creation In Consumer Researchmentioning
confidence: 99%
“…Third, although "escapism" is mostly linked to festivals in existing literature, the difference found between concerts and festivals concerning escapism is only just significant, indicating it is almost equally relevant to concert goers. Fourth: The presence of Iso-Ahola's seek-and-escape dichotomy is most clear at festivals, where the motivations "discovery" (seeking) and "escapism" score significantly higher (see also Griffin et al, 2018). The outcomes support the conclusion drawn by Crompton and McKay (1997) that for visiting festivals the seeking dimension is of greater importance than the escaping dimension.…”
Section: Conclusion and Discussionmentioning
confidence: 53%
“…Freedoms differ between destinations, affecting both inbound and outbound tourism (Gholipour, Tajaddini, and Al-mulali 2014; Liu, Li, and Fu 2016; Saha, Su, and Campbell 2017). There are also events, venues, and activities in domestic tourism that offer enhanced freedoms, either physical (Kane and Tucker 2004) or social (Griffin et al 2016; Li, Chung, and Kim 2016; Kearns, Collins, and Bates 2017). Tourism research has used a freedoms framework, since a holiday involves a choice and change from the norms of home (Xiao et al 2013).…”
Section: Affordances Integrate Freedoms and Constraintsmentioning
confidence: 99%