“…In fact, businesses everywhere are increasingly adopting socially and environmentally responsible practices though new sustainable businesses models, while maintaining and improving their levels of profitability (Upward and Jones, 2016). Despite the scarce number of publications devoted to Africa which address CSR and firm performance, some relevant contributions exist in specific countries or specific contexts (Eweje, 2006(Eweje, , 2007, dedicated to discovering emerging trends in corporate social investment (Skinner and Mersham, 2008;Arya and Bassi, 2011;Mersham and Skinner, 2016) and studying the use of codes of good practices (Arya and Bassi, 2011) or related to corporate social reporting activities (De Villiers and Van Staden, 2006;Dawkins and Ngunjiri, 2008;Mitchell and Hill, 2009;Kolk and Lenfant, 2010;Sánchez-Hernández et al, 2017b). Previous literature also has focussed on countries such as South Africa (Hinson and Ndhlovu, 2011), Kenya Maru, 2012, 2014;Muthuri, 2013), Nigeria (Amaeshi et al, 2006;Amao, 2008), Tanzania (Egels, 2005) and Ghana (Julian and Ofori-Dankwa, 2013).…”