1. The packing properties in lipid mixtures containing cholesterol and membrane glucolipids from Acholcplusma luidluwii are modified by varying the amounts of cholesterol, diacylmonoglucosylglycerol and diacyldiglucosylglycerol in the mixtures as well as the temperature and the degree of acyl chain unsaturation. These changes affect both the proportions of different lipids having dissimilar molecular geometries and the geometry of the lipid molecules themselves.2. All mixtures containing glucolipids with equal amounts of palmitoyl and oleoyl chains formed a lamellar liquid-crystalline phase in the growth temperature range of A . luidluwii, while a reversed cubic liquid-crystalline phase dominated in mixtures containing dioleoyl glucolipids. These lipids formed a reversed hexagonal phase together with 27 cholesterol. Mixtures with lipid compositions occurring in the membranes of living Acholcplusma cells formed a lamellar liquid-crystalline phase.3. Large amounts of cholesterol and diacylmonoglucosylglycerol, high temperatures and a high degree of cis unsaturation favoured the formation of cubic or hexagonal liquid-crystalline phase structures of the investigated lipid mixtures. Diacylmonoglucosylglycerol and cholesterol are both wedge-shaped. Temperature and cis unsaturation accentuate the wedge-shape properties of the glucolipid molecules.4. The changes in the lipid composition of A . laidlawfi membranes as a response to cholesterol incorporation can be explained by the geometry and packing characteristics of the sterol molecule and the concept of 'fluidity' does not need to be involved.The organization of membrane components is governed by energetic, entropic and steric constraints, and the thermodynamically possible ways to pack the components together are limited by these constraints. The geometry of amphiphiles is of particular importance for the formation of lipid aggregates with different shapes [I]. The lamellar phase is a prerequisite for obtdining a stable, insulating biological menibrane. However, most of such membranes contain significant amounts of at least one lipid species which, owing to its molecular shape, cannot form a lamellar phase. It has been proposed that local regions of lipids forming non-lamellar structures may be advantageous to certain membrane functions [l 1. Diacylmonoglucosylglycerol (Acy12GlcGro) forms a reversed hexagonal (HI!) phase with different acyl chain contents [2], while phosphatidylethanolamine exhibits a lamellar or an HI, phase depending on temperature, acyl chain content and pH [3]. Acyl2GlcGro and unsaturated phosphat idylethanolamine can be pictured as truncated cones. Cholesterol is a flat, rigid molecule compared to lipids containing flexible chains and does not form bilayers at physiological temperatures [l]. Cholesterol has been observed to deslabilize the bilayer structure of dioleoylglycerophosphoethanolamine as wcll as a mixture of soya phosphatidylethanolamine and egg-yolk phosphatidylcholine [4]. Large amounts of