“…Valence and arousal dynamics have been used extensively in psychophysiological research as an objective way to measure affective states during a mediated experience (Backs, da Silva, & Han, 2005;Bradley & Lang, 2000;Codispoti, Surcinelli, & Baldaro, 2008;Gruhn & Scheibe, 2008;Keil et al, 2002;Morris, 1995;Rubin, Rubin, Graham, Perse, & Seibold, 2009;Salimpoor, Benovoy, Larcher, Dagher, & Zatorre, 2011;Salimpoor, Benovoy, Longo, Cooperstock, & Zatorre, 2009;Tajadura-Jimenez, Pantelidou, Rebacz, Vastfjall, & Tsakiris, 2011). More recently, an extensive research has been done to discern different emotions by the means of cardiovascular measures (Cacioppo, Tassinary, & Berntson, 2007;Rainville, Bechara, Naqvi, & Damasio, 2006), confirming the results that can be obtained using specific pattern of the cardiovascular indexes Mauri, Cipresso, Balgera, Villamira, & Riva, 2011;Mauri et al, 2010).…”