Watching Characteristic Analysis of Professional Baseball Relay Broadcast on College Students` Characteristics and Participation

Sul, Min Sin; Park, Doo Yong

doi:10.51979/kssls.2013.02.51.311

Cited by 1 publication

(5 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Quadrant IV included the following four attributes, which were regarded as low in implicit importance and high in explicit importance: relay data screen (9), on-the-spot delivery of audio (12), player record transmission (13), and team record transmission (14). These are considered "basic factors."…”

Section: Discussionmentioning

confidence: 99%

“…Each factor was distributed in the quadrants as follows. Quadrant I included the relay staff's communication ability (3), relay staff knowledge (4), relay staff progress ability (5), the ability of the relay staff to explain situations (6), video composition (8), relay data screen (9), relay screen configuration (10), on-the-spot delivery of video (11), on-the-spot delivery of audio (12), player record delivery (13), and team record delivery (14). Thus, both importance and performance were above average for these factors, which were included in the "keep up the good work" area of the IPA grid.…”

Section: Ipa Based On the Methods Developed By Martilla And Jamesmentioning

confidence: 99%

“…The following five attributes were included in Quadrant III, which reflects "unimportant performance factors" that are low in both implicit and explicit importance: background knowledge delivery (15), delivery of game schedule information (16), game event (17), viewer participation corner (18), and viewer opinion reflection (19). Finally, four attributes were included in Quadrant IV, which reflects basic factors that are low in implicit importance but high in explicit importance: relay data screen (9), on-the-spot delivery of audio (12), player record delivery (13), and team record delivery (14).…”

Section: Ipa Using the Revised Methods Reported By Vavra [19]mentioning

confidence: 99%

“…Items that affected content validity were removed. The survey assessed the following specific sub-variables of KBO relay broadcasting: impression regarding the cast (1), tone of the cast (2), the communication ability of the relay staff (3), the knowledge of the relay staff (4), relay staff progress ability (5), the ability of relay staff to explain situations (6), broadcaster's help in watching the game (7), video composition (8), relay data screen (9), relay screen configuration (10), on-the-spot delivery of video (11), on-the-spot delivery of audio (12), player record delivery (13), team record delivery (14), delivery of background knowledge (15), delivery of information concerning the game schedule (16), the ability to participate in viewer game events (17), the ability to participate in the viewer participation corner (18), and the ability to participate in viewer opinion reflection (19). Each of the 19 sub-factors consisted of two items measuring importance and performance, resulting in a total of 39 items after the inclusion of an additional item measuring overall performance.…”

Section: Instrumentsmentioning

confidence: 99%

“…Choi [12] also reported a relationship between speech constituent factors and public confidence in professional baseball broadcast commentators. Furthermore, Sul and Park [13] conducted a viewing analysis of the characteristics and involvement of college students to establish a marketing strategy for a professional baseball broadcast, while Lee and Shin [14] investigated the determinants of KBO live broadcast ratings.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Traditional and Revised Importance-Performance Analysis of Viewer Perceptions Regarding Korea Baseball Organization Broadcasting

Lee

2021

Sustainability

View full text Add to dashboard Cite

Given the expectations regarding continued improvement in sports relay broadcasting, research related to Korea Baseball Organization (KBO) relay broadcasting is necessary for it to align with the priorities of viewers. The present study aimed to investigate viewers’ perceptions of the importance and performance of various aspects of KBO relay broadcasting. In May 2021, purposive sampling was used to select 523 participants who had watched KBO broadcasts for more than one year. Participants completed an online survey administered via Google Forms. Frequency analysis, reliability analysis, descriptive statistical analysis, paired t-tests, importance–performance analysis, and revised importance–performance analysis were used to analyze the data. Ratings of importance were higher than those for performance for all sub-factors of KBO relay broadcasting. The IPA, based on the method developed by Martilla and James, yielded 12 factors in Quadrant I, one factor in Quadrant II, five factors in Quadrant III, and two factors in Quadrant IV. In contrast, the use of Vavra’s revised IPA method yielded eight factors in Quadrant I, two factors in Quadrant II, five factors in Quadrant III, and four factors in Quadrant IV. Based on the results derived using these two methods, we discuss the strategic and practical implications of identifying priorities via IPA for future improvements in KBO relay broadcasting.

show abstract

Section: Discussionmentioning

confidence: 99%