Wasted pumpkins: a real Halloween horror story

Abstract

PurposeThis study aims to understand pumpkin waste awareness among people by converting unstructured quantitative data into insightful information to understand the public's awareness of pumpkin waste during Halloween.Design/methodology/approachTo fulfil the study's purpose, we extracted Halloween-related tweets by employing #halloween and #pumpkin hashtags and then investigated Halloween-related tweets via a topic modelling approach, specifically Latent Dirichlet Allocation. The tweets were collected from the UK between October 25th and November 7th, 2020. The analysis was completed with 11,744 tweets.FindingsThe topic modelling results revealed that people are aware of the pumpkin waste during Halloween. Furthermore, people tweet to reduce pumpkin waste by sharing recipes for using leftover pumpkins.Originality/valueThe study offers a novel approach to convert social media data into meaningful knowledge about public perception of food waste. This paper contributes to food waste literature by revealing people's awareness of pumpkin waste during Halloween using social media analytics. Norm activation model and communicative ecology theory are used for the theoretical underpinning of topic modelling.

A review on biochemical constituents of pumpkin and their role as pharma foods; a key strategy to improve health in post COVID 19 period

“…During Halloween, huge quantities of pumpkin waste are produced and people are well aware about the nutritional importance of this waste, which can be converted into different recipes in the era of COVID 19 as populations may face food scarcity. If properly implemented this technique will prove useful in providing people healthy food (Surucu-Balci & Berberoglu 2022 ). Pharmacological attributes of pumpkin have been summarized in Fig.…”