Logistics is the next step and the server of the business, which has a crucial importance for an intensive research. In this paper, taking the amazon reviews for example, we will segment the logistics factors in customer reviews from multiple perspectives, and use the method of data mining analysis to construct a model to mine the association rules which based on APRIORI algorithm. At last, the reliability was validated by an actual example. Such study can help businesses understand the influence degree of logistics in the comments better and help them reduce bad reviews causing by logistics factors. Finally, businesses could improve their reliability and increase their efficiency.
202Copyright ⓒ 2015 SERSC associated with the online popularity of restaurants. Jimenez [8] through their study indicated that more credible reviews lead to higher purchase intentions.Although many scholars have made a lot of research, the study of user reviews mainly in the comment of two aspects: one is the effectiveness analysis and another is the influencing factors analysis. Actually, research on the influencing factors are summarized, such as service factor, quality factor, price factor, logistics factor, emotional factor and other broad categories. With the development of e-commerce, logistics seems to become more and more important. In the whole process of e-commerce transactions, logistics is actually the follow-up person and server for the business flow, and if there is no modern logistics, business flow activities will degenerate into a dead letter. Logistics plays a very important role in ensuring customer loyalty [9]. In this paper, on the basis of existing research, taking amazon reviews for example, as the commodity must be under the premise of a certain quality, we will study the effect of logistics factors on user comments and by subdividding the logistics factors into many smaller parts, the complex relationship between product categories and varieties of logistics factors could be found. The study may help the businesses improve its services specifically, and avoid the logistics factors that could affect the user satisfaction.
Logistics Factors AnalysisOnline shopping reviews include many factors, for example, quality, service, logistics, emotional, commentators' subjective factors [10,11]. And yet logistics is one of the most critical influences that affect customer reviews.are relatively close to the vital interests of the customers, which may involve, the commodity packaging, the loss or lack of express items and the service attitude. For goods that is fragile or need to treated with care, whether the delivery process pay attention to these details is an important manifestation of the logistics enterprise service quality. Standardized operation without a missing parts, a good attitude in the last mile delivery service and customer contact process, all have a great effect on the customer satisfaction. In addition, considering some special circumstances, such as weather condition, traffic impact. We take the delay d...