“…This responsibility is especially salient when there are hidden risks or there is an absence of warning labels (e.g., Laughery, Lovvoll, & Wogalter, 1995;Meingast, Laughery, Laughery, & Lovvoll, 1999). Prescription medication has been traditionally held as possessing "hidden" risks, or those risks associated with use, which are not readily apparent to the user (Meingast, et al, 1999). In such cases the majority of responsibility is Proceedings of the Human Factors and Ergonomics Society 46th Annual Meeting --2002 PROCEEDINGS of the HUMAN FACTORS AND ERGONOMICS SOCIETY 46th ANNUAL MEETING --2002 allocated to the manufacturer, and less to the consumer (Laughery, et al, 1995;Laughery, 1997;Kalsher, et al, 1998).…”