Combining discourse analysis with gender theories and the discipline of political studies, this article focuses on two discursive phenomena: first, it demonstrates the flexibility and efficiency of exclusion mechanisms beyond the realm of minority relations to abstract concepts but especially political events; second, it demonstrates the power of metaphor for neutralizing the negative cargo of controversial political situations for the purpose of transforming them into consensual events. The case study explored is the Israeli political discourse during the 33 days of the Second Lebanon War (2006). By intensive use of 'war-normalizing metaphors', the political discourse 'annihilated' the war: these metaphorical constructions framed the war as a 'normal' event, an integral part of Israeli daily life, despite the 3970 katyusha rockets that fell within the borders of Israel and the massive Israel Defense Forces bombing of southern Lebanon. K E Y W O R D S : exclusion, Israeli political discourse, metaphor, Middle East conflict, political discourse analysis, political metaphor, 11 September, sport metaphor, warThe article's main theoretical claim is that practices of exclusion can be applied to abstract concepts in exactly the same way that they are applied to social groups. More specifically, controversial political events can be subjected to exclusion. The second theoretical claim investigated in this research is that the application of such practices to focal political situations requires creative efforts since political events, by their nature, are found at the core of the national agenda and cannot be simply ignored. Thus, in order to exclude controversial events, the political discourse 1 is required to 'invent' sophisticated exclusion mechanisms that produce indirect exclusion, a discursive process that preserves the existence of the event but totally alters its perceived characteristics.