Walking the Walk on Environmental Assurance: A Case Study of Vegetable Growers in Western Australia

Noonan, John T.; Murphy-White, Susan; Foord, G.

doi:10.17660/actahortic.2011.895.26

Cited by 1 publication

(1 citation statement)

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“…Positive emotions can be used to engender environmentally responsible behaviors [28,29] and, therefore, affective design might be useful in understanding people's motivations to adopt the use of sustainable products and continue to use them [19], and in promoting long-term product involvement. According to affective principles, most of the design strategies presented above are linked to subjective impressions as meanings associated to the product itself (such as robustness or reliability) or emotions elicited in the user (such as trust).…”

Section: Introductionmentioning

confidence: 99%

Principles of Affective Design in Consumers’ Response to Sustainability Design Strategies

Agost

Vergara

2020

Sustainability

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The aim of this paper is to explore the generation of consumers’ responses to sustainability design strategies by considering the principles of affective design. A conceptual model of consumers’ response, in which a distinction is made between subjective impressions and behavioral responses, is defined and validated by conducting an experiment. Six wardrobes, representing sustainability design strategies (refurbishment, adaptability, durability, personalization, maintenance and flexibility) were selected. Eighty-seven participants assessed 14 impressions of the wardrobes including long-life, functional, aesthetic, emotional and environmental aspects as well as behavioral responses (product attachment and willingness to keep). Long-life impressions are more related to willingness to keep, while aesthetic ones are more closely linked to attachment. Practical and emotional impressions are associated with both behavioral responses. Design strategies and personal concerns have an influence on consumer response. These results are expected to help managers and designers promote a sustainable behavior by selecting the most suitable design strategies.

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Section: Introductionmentioning

confidence: 99%